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BARC India Names Nakul Chopta As Chairman

He will be the third Chairman of BARC India. He joined the BARC India Board in September 2016 and since then has been an integral part of the various decisions taken by the Board

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Nakul Chopra, President AAAI and Senior Advisor, Publicis Communications, has been elected as the next Chairman of BARC India. He succeeds Viacom18 Group CEO Sudhanshu Vats, who successfully completed his one-year tenure as Chairman.

Nakul will be the third Chairman of BARC India. He joined the BARC India Board in September 2016 and since then has been an integral part of the various decisions taken by the Board.

He said, “BARC India has been very busy in the past one year, as it further consolidated its TV measurement business. 2017 has also been the year when the groundwork was done for key future projects, and in the year ahead I am looking forward to overseeing their implementation. Top of that list is the rollout of EKAM - our digital measurement products. Expansion of TV sample using Return Path Data will be the other big piece to watch out for. We are all thankful to Sudhanshu for his leadership over the past year and I very much look forward to working closely with Partho and his excellent team over the coming year."

As CEO India and South Asia Publicis Worldwide for over a decade till December 2016, he is credited with mentoring the Publicis brand in India and leading it to be ranked among the Top 5 agencies in size and stature.

A graduate in economics from Bombay University, Chopra is a professional with nearly 40 years of experience in Brand Communications and Marketing. During his career, he advised and partner MNC and Indian companies including P&G, Unilever, Nestle, Lâ Oreal, Coca-Cola, Citibank, HDFC Mutual Fund, Fidelity, ABN Ambro, Aviva, Axa, Ambuja Cements, Nerolac Paints, Marico, Godrej & Boyce, Godrej Sara Lee, DHL etc.

Also, he has served on numerous Boards for Publicis Groupe companies in India including Chairman of the India Management Board. He has led as many as seven acquisitions on behalf of Publicis Groupe in India.

Vats have been on the Board of BARC India since its inception and will continue in his capacity as a Board member.

“BARC is a bold, paradigm-changing initiative that has already started to redefine our industry. Since inception, BARC has tackled several challenges while several remain. Going forward, I would urge all stakeholders to continue to take cognizance of the pace of change in our sector and the urgent need for us to adapt. A few years out, the next generation of industry leaders needs to look back and admire our shared legacy. This means creating a future-ready, sustainable organization with each of us making some concessions for the greater good. I am sure that BARC India will touch new heights under Nakul's leadership.” added Vats.

Welcoming the new Chairman, BARC India CEO Partho Dasgupta said, “Our aim has always been to successfully meet the growing and emerging needs of industry. Our focus now is to establish ourselves as an insights company. Nakul in his new role as BARC India Chairman will be a great driving force in launching our Digital measurement products, expanding sample homes via RPD, and launching a suite of new products.”


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Nakul Chopra Sudhanshu Vats BARC India