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Audi India Goes Electric Launches Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55

Priced between Rs 99lakhs and Rs 1.17 Cr, the company is offering service plans, extended warranties with an 8year warranty of the battery pack, additionally company plans to install 100 chargers across the country in 75 key cities over the next few months

Photo Credit :

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Balbir Singh Dhillon, Head of Audi India

Audi, the German luxury car manufacturer, today made a giant leap in its journey of electric mobility in India with the launch of 3 electric SUVs - the Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55.  Powered by dual electric motors in the front and rear, the Audi e-tron and the Audi e-tron Sportback offer a completely novel driving experience. 

Price details below:

Audi e-tron model

Price ex-showroom (in INR)

Audi e-tron 50

99,99,000

Audi e-tron 55

1,16,15,000

Audi e-tron Sportback 55

1,17,66,000

Commenting on the launch, Balbir Singh Dhillon, Head of Audi India, said, “Today is a big day for us as we launch the e-tron brand in India. Under the e-tron brand – we are launching not one, but three electric SUVs that begin our electrification journey. The Audi e-tron 50, the Audi e-tron 55, and the Audi e-tron Sportback 55 are the perfect confluence of luxury, zero emissions, performance and everyday usability. With the three offerings, we  have a proposition for every type of EV customer in the small but growing luxury SUV space. To ease the transition to electric mobility – we are offering several benefits and packages including after-sales, charging and ownership. To take it a step forward, we are also offering a best-in-class 3 year buyback. This is just the start of Audi India’s electric journey and you will hear from us very, very shortly on our next EV offering.”

Dhillon further added, “Globally, the Audi e-tron and Audi e-tron Sportback continue to be the top-selling electric SUVs. There is a clear road map towards sustainable mobility and as Audi India; we are committed to developing an EV ecosystem. We have agreements in place that cover aspects, right from setting up charging infrastructure to end-of-life battery recycling. The future is electric and Audi India is ready for it.”

Performance:

  • ·Electric motors at the front and rear produce a combined power of 300kW on the Audi e-tron 55 and Audi e-tron Sportback 55, and 230kW on the Audi e-tron 50
  • ·e-tron 55 and e-tron 55 Sportback accelerate from 0 to 100 kmph in a quick 5.7 seconds, while the e-tron 50 boasts an 6.8 second 0 to 100 kmph time
  • ·Fully variable quattro drive precisely balances power between the four wheels for maximum traction
  • ·Progressive steering offers the best of both worlds – reduced effort at low speeds and confidence at high speeds 
  • ·Adaptive air suspension with adjustable ride height makes the e-tron suited to all environments
  • ·Audi Drive Select allows the driver to alter the e-tron’s character at the touch of a button

Efficiency | Range | Charging Speed

  • ·e-tron 55 and e-tron 55 Sportback feature 95kWh lithium-ion battery that enables a 359-484km range (WLTP); e-tron 50 features a 71kWh lithium-ion battery with 264-379km range (WLTP)
  • ·Best in class charging options - 11kW AC and up to 150kW DC
  • ·Charging flaps uniquely positioned on both sides enable flexibility in parking
  • ·Clever recuperation technology allows the e-tron to recover energy on deceleration. 3 levels of recuperation can be manually adjusted using shift paddles
  • ·Thermal management system keeps the battery at optimal temperature for best performance and longevity  
  • Safety
  • ·High voltage battery sits in an enclosed frame for maximum protection in an impact. Aluminium plate at base protects against damage from stone chips
  • ·8 airbags to protect occupants in the unfortunate event of an accident
  • ·Seat belt buckles illuminate for quick access
  • ·Pre-sense Basic initiates preventive protection measures in the event of emergency braking or handling on the limit. The system will tighten seat belts, optimises seat position and closes windows and sunroof
  • ·External speakers generate a unique sound to alert pedestrians of the e-tron’s presence


e-tron Hub & Digitalization

  • ·The e-tron hub is a special tab available on the Audi Connect app that guides you on a range of functions and features of your Audi e-tron. 
  • ·From guiding you on how to find your nearest charging- station to getting to know your car better, the e-tron hub is full of endless possibilities. 
  • ·Audi e-tron Hub is available on myAudi Connect application and audi.in
  • ·Ease of purchase - Submit a survey request for your home or o­ffice using the Audi Mobility Check under e-tron Hub to help locate the best location for your charger
  • ·Saving calculator - Quantify your car’s environmental impact with this tool
  • ·Range calculator - Learn how to plan your trips with the range calculator
  • ·Charging network - Get help locating the charging stations nearest to you on a digital map
  • ·Charging time calculator - Get an accurate estimate on the time required to charge the car based on the capacity of the charger available
  • ·Convenience - One-click Dedicated Road Side Assistance for Audi e-tron on the ‘myAudi Connect’ app and a dedicated WhatsApp helpline 
  • ·Chargers near me - Audi EV owners can get reference to all the charging stations compatible with Audi e-tron on the ‘myAudi Connect’ app. With a view towards faster adoption and proliferation of electric vehicle technology, this tool is also being made available on the Audi India brand website and on the app, for a user of any electric car to utilize as a read reference
  • ·Audi Shop - Customers can purchase exclusive Audi e-tron branded accessories,  merchandise and an additional wall-box chargers on Audi Shop

Charging benefits

  • ·Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55 customers, for the year 2021, to receive a complimentary wall box AC charger in addition to the 11kW charger that comes standard with the car – a segment-first offering 
  • ·Early bird customers can avail of complimentary charging through 2021 at any Audi India dealership that is equipped with the charging facility 
  • ·Key Audi India Dealerships will be equipped with a 50kW fast charger in a phased manner
  • ·Audi Dealers will offer, at cost, their charging facilities to all other brand electric car customers
  • ·Audi e-tron customers can easily locate  all charging stations compatible on the ‘Chargers near me’ section of the ‘myAudi Connect’ app
  • ·In the spirit of promoting electric mobility, Audi India will open access to the ‘Chargers near me’ section of the ‘myAudi Connect’ app and Audi India website to all electric car users in India  
  • ·Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55 - unique in segment with charging ports on both sides, allowing flexibility in terms of parking 
  • ·Unique combination in the segment with AC charging upto 11kW and DC charging upto 150 kW for the Audi e-tron 55 and Audi e-tron Sportback 55 and AC charging upto 11 kW and DC charging upto 120 kW for the Audi e-tron 50
  • ·Over 100 chargers to be installed across 75 key cities in the country 
  • ·Pan-India charging network details listed on ‘myAudiConnect’ app and Audi India website

Service Offerings 

  • ·Designed to make the ownership experience seamless - a choice of service plans available ranging from 2 years to 5 years 
  • ·Standard warranty of 2 years and High Voltage Battery warranty of 8 years or 160,000 KM whichever is earlier
  • ·Extended Warranty options available across a period of 2+2 years or 2+3 years  
  • ·Comprehensive Service Plan covering the costs of service and periodic maintenance of brakes, suspension, and Extended Warranty are covered for either a 4 year or a 5 year period, depending on the scheme chosen by the customer   
  • ·Best-in-class buyback upto 3 years from the date of purchase 
  • ·Complimentary 5 year Road Side Assistance
  • ·Audi trained and certified manpower across the network for efficient Sales and After-sales



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