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BW Businessworld

As Cars Talk And Do More

Advances in networking technologies have reduced the cost of sharing, lowering the bar for a “sharing economy” and accelerating its adoption

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The UN predicts that by 2030, approximately 70 per cent of the world population, 4.9 billion people, will be living in urban areas. It is expected that this rise of megacities will have major effects on urban mobility and housing patterns. Millions of people residing in dense areas would lead to energy shortages, traffic congestion, pollution, and further polarisation, among others. As people’s needs, preferences and methods of transport change in accordance, every aspect of public transportation, including hardware, software, and the services, will change as well.

A Peek Into The Future
The age of smart cars is approaching fast as automobiles are increasingly making full use of electronic technology developments. There are already cars out there that can drive themselves, automatically adjust speed and maneuver into the hard shoulder in emergency situations. In stop-and-go traffic, traffic jam assist monitors the road ahead with steering assist control and automatically maintains a safe distance from the car in front, accelerating and decelerating as traffic allows at a steady speed. The advanced feature of the real-time camera display provides the driver with optimised road visibility and enhanced safety for night-time driving conditions.

In future, there will be assist designed cars that will enhance the driving support system just as the future highway driving assist system will integrate longitudinal and lateral control for speed range under 150 kmph and assist drivers’ steering while keeping the vehicle at a safe distance with Advanced Smart Cruise Control (ASCC) for a more efficient and safer driving on a highway.

Technological evolution in the fields of cloud computing and big data analysis with network technology, are forecasted to increase data transmission speed by an enormous ratio. This will result in a shift into a “Hyper-connected society”, a time when people would get connected to things and the society on a real-time basis.

Mobility is expected to become a crucial aspect in the “Hyper-connected society”. Hyundai Motor’s strategy to develop its own platform optimised for connected car operations, will be centered on advancing how vehicles communicate with their internal and external environments. Others may also be doing something similar. In the future, global carmakers including Hyundai Motor will also work on other connected car technologies and related services such as smartphone and smart home connected services, intelligent remote support, fully autonomous driving, smart traffic functionality and mobility hubs. Hyundai Motor is accelerating development of its advanced ccOS (connected car Operating System), the core platform technology for its future connected cars. The highly sophisticated software will optimise the high-speed transmission and reception of data within the vehicle, to support increasingly complex features that will lead the connected car market.

Installed at the heart of the vehicle, ccOS will control and operate the key aspects of connected car infrastructure, including in-vehicle framework, infotainment framework and connectivity framework, to ensure connected cars can adapt to new innovations in safety, comfort, convenience and security.

Eco-ism
Needs for alternative energy is increasing due to worldwide and governmental initiative to sort out environmental issues such as global warming, climate change, fossil fuel depletion, etc. Most of the countries will impose stringent environmental regulations and it will lead to creation of infrastructure, driven by government and technological progress, for utilising alternative energy, increasing energy efficiency, etc. Following this trend, various mobility products that only consume eco-friendly energy or have low power or energy consumption, will be in the market requiring sufficient infrastructure to support this. Manufactures are expected to deal with this by developing eco-technologies that meet all regulations.

Advances in networking technologies have reduced the cost of sharing, lowering the bar for a “sharing economy” and accelerating its adoption. This new sharing economy, valuing economic rationality rather than social status, has started to enter the mainstream. Therefore, it is predicted that future mobility, based on efficiency and economic viability, will appeal to this new shared economy by developing and implementing on-demand services or platforms that maximise users’ mobility experience.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Y.K. Koo

The author is managing director and CEO, Hyundai India Motor

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