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Apple Unveils iPhone 7 With Advanced Features
The new iPhone features advanced camera systems, more battery life, immersive stereo speakers and is the first water and dust resistant iPhone
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Technology giant Apple launched its highly-anticipated iPhone 7 and iPhone 7 plus beginning at $649 with advanced technologies like immersive stereo speakers and air pods and the new phones will be available to customers in India beginning October.
Apple CEO Tim Cook took the stage in San Francisco to introduce the iPhone 7 and iPhone 7 Plus, calling it the "best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day."
The new iPhone features new advanced camera systems, comes with more power and performance, more battery life, immersive stereo speakers and is the first water and dust resistant iPhone.
The iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning September 16 and will also be available to customers in India beginning October 7.
"iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made," said Philip Schiller, Apple's senior vice president of Worldwide Marketing.
"The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone."
The iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649.
Through Apple s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, will also be able to get an unlocked iPhone 7 or iPhone 7 Plus.
The new Apple-designed wireless AirPods including charging case will be available for $159 in the US beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter.
The new iPhones have 12-megapixel camera that provide optical image stabilization, a larger aperture and 6-element lens. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.
Apple also introduced new technology that replaces the earphones with Air Pods. New stereo speakers in the phone will offer sound that is two times louder than iPhone 6s. The new iPhone comes with EarPods with Lightning connector to deliver "incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories."
"AirPods introduce an effortless wireless listening experience packed with high quality audio and long battery life, coming in late October. New AirPods, Apple's innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use," the company said.
Apple has reported declines in iPhone sales for the last two quarters, which raised the stakes for the iPhone 7. Some consumers and analysts are considering waiting until 2017.
Apple typically gives its main product, which accounts for more than half of its revenue, a big makeover every other year and the last major redesign was the iPhone 6 in 2014. Many are expecting a three-year cycle this time, culminating in a major redesign for 2017 to be called iPhone 8.
Apple said its Apple Watch Series 2, with a swim-proof casing, will be available in more than 25 countries starting on Sept. 16.
"I predict Watch sales will improve dramatically," said Tech analyst Patrick Moorhead. "Most of the current Watch owners are early adopters and the next wave could be 10 times the size of that market."
Apple also launched a new version of the device called the Apple Watch Nike+, in partnership with the athletic goods manufacturer Nike Inc, featuring GPS so athletes can track their runs.