Anomaly By Priyanka Chopra Debuts In India Through Nykaa

Anomaly, a haircare brand by actress Priyanka Chopra has been launched in India today, exclusively on Nykaa. This comes in the wake of other international beauty brands entering the Indian Market through Nykaa recently.

Started in 2021 by Chopra in a partnership with Maesa, a global beauty incubator, Anomaly offers a range of haircare products like shampoos and conditioners for various needs of the hair. The US retailers like Walgreens, Kroger, etc. have been selling Anomaly since its inception.

The brand is presently involved in understanding South Africa, the Middle East, and Europe markets.

“Within the beauty and personal care, hair care is the third largest category after makeup and skincare, but it's by far the fastest growing. So we think the next the next couple of years is going to be the years for haircare,” said Anchit Nayar, CEO, Nykaa at a press conference.

Anomaly is all set to be available across 60 cities in the Nykaa’s physical stores. Online, it will be available across 1500 cities and towns, through Nykaa. Anomaly will also be getting support from Nykaa for marketing, by making use of their data, consumer insights and specialisations which are focussed on the Indian Markets.