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An Innovative Solution

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Fertise, an e-commerce portal has joined hands with "Gharpay - a door step cash payment network company to introduce CBD - Cash Before Devievey. 

E-commerce Companies are looking at different ways and means to improve their working capital and cash flow which has given rise to CBD. It is an advance payment option to the customers to pay for the goods bought online.

Mahesh Murthy, Founding Partner-SeedFund says "we are happy to see Fetise's innovation of CBD as a method to get the best of both worlds - to allow those without plastic money to get the benefits of online shopping, as well as to reduce the overall cost to users by reducing the cost of returns or undelivered goods".

This is just another in a long line of innovations that the industry needs to form a financially prudent set of practices that allow e-commerce companies to be a profitable set of businesses. Currently, this service is rolled out in 14 cities and will soon be scaled up to pan India within three months time. 

Abhishek Shah, CEO of says "the Cash on Delivery model is convenient for the customers however it is not really helping the e-commerce companies as some of the customers place an order online simply to test if the COD - cash on delivery model really works and return the goods at the last minute. This behaviour is also giving a headache to the e-commerce companies as return orders convert into absolute inventory if not sold quickly".

Manoj Jaiswal who heads the SCM at Fetise says "As an ecommerce company Fetise will always look towards building a great efficiency and profit making venture. CBD can change a look of e-commerce industry, we are going live with professional companies who can explore and serve CBD payment option efficiently. This will help customers & Fetise for convenient shopping experience".