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Amazon India Launches Initiative To Spur Collective Response Against The Growing Cybercrime And Online Scams

Amazon India has collaborated with the CyberPeace Foundation and Knowledge Partner Rashtriya Raksha University (RRU) to launch the #FightTheFraud initiative to rally against the increasing cases of online scams

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Amazon India has launched the ‘#FightTheFraud’ initiative in an effort to increase awareness around growing cybercrime and online scams in the country. This Initiative intends to raise awareness through a range of activities such as webinars, social media awareness campaigns, capacity-building workshop.

The e-commerce giant has launched the initiative in collaboration with the CyberPeace Foundation and Rashtriya Raksha University, an Institute of National Importance under the aegis of Ministry of Home Affairs, Government of India as a knowledge partner. The company expects stakeholders including consumers, small businesses, industry associations, civil society organizations, and government bodies to participate in these activities.

“There is growing uncertainty around cybercrime, and it remains a significant issue plaguing oblivious consumers across industries. We believe that through efficacious collaboration between the stakeholders, which includes industry leaders, policymakers, law enforcement agencies, and consumers, will we be able to resolve this complex issue and derive key learnings. #FightTheFraud initiative is a valuable first step toward bringing together the stakeholders and will serve as a vantage point for collective action,” said Sumit Sahay, Director, Seller Partner Services, Amazon India.

The #FightTheFraud initiative will supplement the measures taken by e-commerce entities, civil societies and government agencies. Lt Gen (Dr.) Rajesh Pant (Retd), PVSM, AVSM, VSM, National Cyber Security Coordinator (NCSC) at the Prime Minister’s Office, Government of India launched the event in the presence of Col Nidhish Bhatnagar, Rashtriya Raksha University, Ministry of Home Affairs, Govt of India, Major Vineet Kumar, Founder and Global President, The CyberPeace Foundation and Chetan Krishnaswamy, Vice President, Public Policy, Amazon India.

Individual addresses from dignitaries were followed by a panel discussion on the theme of “Enhancing Customer Trust through Collaborations”. The discussion highlighted risks faced by consumers, small businesses and brands from online scams and the range of measures adopted by stakeholders to mitigate these risks.

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