Alia Bhatt: Acing At Multiple Roles

Actor Alia Bhatt has been felicitated with more than 15 awards, the latest being the Dadasaheb Phalke Award. She started her Bollywood journey around a decade ago, in 2012, featuring in a lead role in Karan Johar’s Student of The Year. Since then, Bhatt’s journey has been nothing short of inspirational. In 2020, she founded Ed-a-Mamma, a sustainable clothing brand, debuting as an entrepreneur. 

Entrepreneur Alia 
In an interview with BW Businessworld, Bhatt mentioned that the larger idea behind her brand is providing the present generation with more climate-conscious choices, “I think for us to protect our planet in the future is to nurture very early in children a love for nature,” Bhatt says.

At the peak of her career, Bhatt has been breaking all sort of stereotypes. She got married to actor Ranbir Kapoor and welcomed a daughter in 2022. However, to think that she pressed the pause button on her life and took a break during her pregnancy would be far-fetched. Not only did she shoot for her movies during that time, she also nurtured her brand throughout. Bhatt shares, “It's very important to invest time in your brand otherwise the brand will lose authenticity and that's something that I have been very clear about from the very beginning.” 

Managing Time
When asked about how she manages to take out time from her busy schedule to manage Ed-a-Mamma, Alia says, “Right from the time when I was extremely busy shooting back-to-back. I would take Zoom meetings in my car, while doing hair and makeup, and, sometimes, even in the middle of lunch. I make sure to make the time. If you put your heart and mind into it, it will all follow.” Alia loves challenges, and strictly believes that the fact that she is a woman would never be a reason behind not trying her hand at something. Bhatt believes that women are meant to multitask. She says, “Multitasking is sort of in our DNA. It is not easy, most definitely. Sometimes I do feel like, ‘Oh my God, I have taken on too much at one time. ’But I'm also the kind of person who loves challenges. I like to set goals for myself and I like to meet them. My mindset has always been of an entrepreneur, always been that of a creator.”

Pregnancy: An Inspiration, Not A Setback
Ed-a-Mamma, as a brand, has grown a lot since its inception, the reason being Alia’s understanding of the existing gaps in the market. Alia’s brand has launched maternity and nursing wear clothes alongside her kids-wear range as well. Embracing womanhood to its fullest, Alia says, “Maternity was a category that I decided to go with because I was filling a gap in my existing wardrobe when I was pregnant. It's very difficult to find stylish, cool maternity clothing in India. It becomes extremely challenging.”

With her exceptional success, Alia Bhatt has inspired millions of women across the globe and is a living example of how women can have it all. She is a walking reminder of the fact that a woman should never set her boundaries based on society’s expectations of what her limits should be. A woman’s sex should be the last thing to determine her success.