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Alchemist Marketing & Talent Solutions Releases White Paper On Celebrity Endorsement Trends

The paper throws up some interesting insights on celebrity endorsements and how they will pan out in the post Covid era.

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At the recent BW Marketing World and Alchemist Marketing & Talent Solutions webinar on ‘Covid.19 Celeb Biz.20- The Aftermath’, a white paper titled “Expected Trends for Brand Celebrity Business’ was released.

The paper throws up some interesting insights on celebrity endorsements and how they will pan out in the post Covid era.

As per the report, the celebrity endorsement market will increase by 5 percent as far as the number of deals is concerned and decrease by 20 per cent in value. The report further stated that 5% of the large endorsement deals will feature a performance clause.

The findings of the report also state that the post covid19 era will be a good time for the mid/small celebrity and boom for the micro influencer.

As far as deal volumes are concerned they would increase by around 5% and the value in each deal [days offered etc.] would also increase. Celebrities will have to earn their money harder.

Sharing his thoughts about the latest report, Manish Porwal, MD, Alchemist Marketing & Talent Solutions said, “Alchemist does not represent celebs to brands but we represent brands to celebrities. Even in the past we have taken out several rounds of CelebScore, the world's largest research on celeb influence as endorsers. Naturally, with this huge disruption called Covid-19, we assumed the responsibility of crystal ball gazing the immediate future of brand-celeb marriages. Even though the results may hurt us temporarily, we are able to keep our head high as a neutral and fact based marketing services company."

“This study is not based on audience research but on our delving into detail on the market intelligence of top celebrity revenue in each category and the possible impact of it”, he added.