Advancement Of Internet In India

The number of Internet users in India is more than 500 million, according to a report by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB. This makes India one of the most “Internet Active” countries in the world. It also implies that the people in India are well connected with each other and there are a lot of growth opportunities that are coming with it. With a steady growth rate and a massive user base like this, it can be seen as a platform to generate new businesses and jobs in a country with a lot of raw talent.

India’s digital revolution

The upsurge in the Internet users and the introduction to “Digital India” movement by the Hon’ble Prime Minister of India, Shri Narendra Modi certainly seems like the direction to be moving in for the country. However, there are a lot of skills that are to be honed if we truly want to unlock Internet in its full potential. Done right, the digital market can turn into a huge contributor to the nation’s economy. Here’s how the emergence in mobile technology has played a huge part in this process.

Mobile technology in Digital India

The content creators have understood the importance of mobile phones in this growth driven world and are doing their best to make use of the given technology to fuel up the media consumption. What was once considered to be a gadget to connect with our loved ones has now evolved into one of the biggest sources of entertainment for us. Every day many new streaming services are trying to adapt to the mobile friendly version to reach out to their audience. This has only occurred because the content creators have understood that the people aren’t static and their life is constantly on the run. This is the reason behind companies being more inclined towards the entertainment being delivered to you on your mobile phones. 

Due to hectic work schedules, many people don’t get the chance to glance at their television in their day to day life and this makes their mobile phones the only connection with the outside world. Platforms like Netflix and Amazon Prime are gaining popularity over the traditional television series and films because the mobile Internet service is able to provide these entertainment apps to the subscribers on the go. Thus, it would not be wrong to say that the Internet will contribute more to the economy than television services in the future. 

Entertainment and connectivity

As discussed above, we know that internet is a good source of entertainment but the reason why it is so popular is only because of the connectivity it provides to the users. With new users of Internet everyday, the Internet is creating a pool of interconnected users, who no longer are separated because of their physical distance. 

Upsurge in online gaming

The 21st century is now a digital playground where friends and family come together for leisure. With an increase in internet users, it was sure to see mobile games taken a notch above, however the overwhelming response they got was completely unaccounted for. Games like playerunknown's battlegrounds or simply PUBG is so popular amongst people because it offers a platform to people of all ages to come together and form teams with their friends and family for an epic knockout match. Online gaming players are also localizing the games to cater to the Indian market. Cricket is a religion in India and games like Ballebaazi, an online fantasy cricket game regularly hosts tournaments and allows users to create online teams with friends and family.

Internet is the perfect place for everyone to grow and stay connected. With an upsurge in the internet users, there is also a rise in a lot of opportunities and jobs, which only means that the country is headed towards the right direction. Connectivity is only going to ensure that the growth is accompanied by everyone. The Internet is going to be providing a lot of growth space for everyone in the world- especially in India.