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BW Businessworld

ABP Dons New Brand Identity Across Channels

Conceptualised by Saffron Brand Consultants, the new logo is to better capture the passion and purpose of the network

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New ABP logo

ABP Network has unveiled new logos for all its news channels – ABP News, ABP Ananda, ABP Majha, ABP Ganga, ABP Asmita, and ABP Sanjha, along with the logo of its digital platform, ABP Live, as a part of an ongoing evolution of the network. The new identity is designed to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection to the nation and its people.

On the logo refresh announcement, Avinash Pandey, CEO, ABP Network says, “We are extremely excited to be initiating this change. The new logos of ABP Network’s news channels & digital platform better capture the passion and purpose of the network. Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds. Our new logos stand as a testimony to our relentless pursuit of truth beyond limits. The new arrow in our refreshed logos breaks free from relatively static framework, to make itself better suited for the fast-evolving media landscape.”

The new logos of the channels stand as a testimony to the network’s relentless pursuit of truth ‘beyond limits’ and serve as a symbol of the overarching vision of the network, of creating ‘an informed and open society’. With diverse expressions of each channel and a common vision of the network, this reinvigoration not only aims to increase ABP’s brand saliency but also exists as a long-term strategy and key differentiator of the brand. 

The complete rebranding, including the new logo, has been conceptualised by Saffron Brand Consultants – an independent global brand consultancy based in Madrid, Spain. Elaborating on the transition, Jacob Benbunan, Co-founder & CEO, Saffron Brand Consultants said, "Working with Avinash Pandey and his team has been a truly memorable experience. We wanted to come up with something future fit for ABP Network. We were inspired by their inherent qualities of courage and limitlessness, and aimed to deliver a brand strategy and visual language that could be eloquent of the true vision of ABP.”