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BW Businessworld

A Bolt From Tata Motors

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How do you tell people that you have arrived? One way is to enter like Indra & Zeus, the gods from Indian and Greek mythologies, who announce their arrival with a bolt of lightning. Tata Motors managed that, minus the gods, but amidst the setting of kings in Udaipur to showcase their new hatchback, the Bolt.

Why is this car important? The Indica platforms, including the Vista, belong to the previous decade and its customer base is now eroded. It has become a matter of priority that Tata Motors contends with a generation looking for style and functionality apart from the usual requirements of mileage and space.

The first noticeable item in this hatchback's petrol engine is that it is different from whatever is out there in the market. The 1.2-litre Revotron engine comes with three engine modes; the economy, normal and sport mode. Come to think of it, the sport mode is reason enough to buy this car. It certainly revs faster than anything normal out there is the hatchback world. The auto magazines will be able to give you those crazy specs. What we can tell you is that it revs at high RPMs and will drop the mileage down significantly; certainly making it worthwhile to drive at high speeds on any highway. The car is based on the Zest - the recently launched sedan -  platform and yet feels a shade cooler because of its stocky built and compact appearance.

The design is a step up by Tata Motors standards. They have gone on and added a spoiler! This livens up the C-Pillar, which finishes off with a sporty look. Spacious for a young family, it can carry your golf kit around or even fit your gas cylinder; just in case you need to slip one over from your mum's house . The functionality is modern and continues to serve the purpose of an everyday car, which really is the heart of Tata Motors. And if they now improve the service element, which was a thorn that hampered their stickiness with the young Indian; you have a winner in marketing terms. It is also the task for the dealers to react to the modern art of retailing, with apps and smartphones, only then will Tata Motors be well on its way to doing good on its investments.

The features don't disappoint. You have a telematics system that allows mirroring of the maps (provided by Map My India) from the smartphone and then on to the screen. This system, along with the audio system, built by Harman Electronics is another reason to enjoy this car. It has duel airbags, central locking,  multi-information display and anti-theft alarm. However, truth be told, this review is about the top end version of the car. Nevertheless, it is a car that can be expected to leapfrog Tata Motors to a new era.

Some basic drive features are available on

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