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34% Sellers Plan To Focus On Discounts This Festive Season: Meesho-Kantar Survey

As per the survey report, significantly 33 per cent of the sellers have said that they will invest in improving the quality of the product

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Ahead of the upcoming festive season in the country, one in three micro, small and medium enterprises (MSMEs) are planning to introduce new products for sale through online mode. According to the survey released by Meesho-Kantar, 34 per cent of sellers plan to focus on promotions and discounts this festive season.

Major e-commerce companies are starting their festive season sales from September 23. Amazon, Flipkart and Myntra have announced the start of their festive sales from the same date, barring the SoftBank-backed Meesho. The survey said that 36 per cent of the total sellers who participated in the study said that they would introduce new products before the upcoming festive season. At the same time, 34 per cent of sellers plan to focus on promotions and discounts.

As per the survey report, significantly 33 per cent of the sellers have said that they will invest in improving the quality of the product ahead of the festive season keeping in mind the customer satisfaction. This survey is based on the opinion of 787 sellers selling their products through online medium.

Vendors from metros and tier I and II cities including Surat, Jaipur, Pune, Mumbai, Hyderabad, Bangalore, Tiruppur, Salem, Erode, Coimbatore, Panipat, Kanpur, Delhi, Kolkata, Patna and Cuttack participated. Around 32 per cent of the small traders in the survey also said that they buy additional stock to meet the festive demand.


Tags assigned to this article:
e commerce festive season