• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

‘We’ll Have An Office Each In 30 Countries’

‘We are now going pan India to reach out (to home buy­ers) and make sure that there is a home for every Indian. This will be our greatest fortune and each day is bringing us closer to our goal’

Photo Credit :


Starting something is easy, ending some­thing is easier, but starting something and then maintaining it is challenging and that’s what an entrepreneur does. Amit Wadhwani is in this league. Wadhwani is the founder of Sai Estates Consultants Chembur (SCCPL), which is somewhat of a star blazing a trail on the real estate horizon.

The company hopes to float a public issue, grow a 500-member team and have an office in each of 30 coun­tries. It began as a small real-estate broking firm in 2010 and today has a sales turnover of over Rs 2,000 crore. Sai Estates Consultants Chembur is there­fore, without doubt, a disrupter in the real estate space.

Wadhwani’s team, which he considers his greatest asset, cur­rently consists of more than 500 employees. “Getting the people who share your vision is very im­portant. If they aren’t all aligned with the same purpose, with the same set of values and under­standing, then output suffers,” says Wadhwani. “I believe that a lack of alignment is the number one cause of failure in any busi­ness,” he goes on to say, adding, “We collaborate with developers and use the best techniques pos­sible to achieve the best results.”

Wadhwani’s priority is to pro­vide the right home and build good relations with home buyers. The company attributes its own special space in the real estate market to years of hard work, dedication and learning every day. “We are now going pan India to reach out (to home buyers) and make sure that there is a home for every Indian citizen,” says Wadhwani, “This will be our greatest fortune and each day is bringing us closer to our goal.”  

The SCCPL has, therefore, aligned its vision with that of Prime Minister Narendra Modi’s  mission of  ‘Housing for all’. Sai Estates has begun adding more value to its marketing technique. It now acts more as an advisor or a consultant for its customers than as a broker. The com­pany considers itself responsible and accountable to its customers and the regulatory authorities and its business is growing just as rapidly as its consumer base.

Wadhwani points out that modern day consumers are aware, well-read and seek value for their money.  They aspire for a certain lifestyle and real estate firms have to work and strategise to get them exactly what they want. “They (home buyers) are the FMCG of the real estate industry,” says Wadhwani, “and we have to constantly be on our toes where marketing strategies are concerned.”

Sai Estates has a six-month window to sell its complete in­ventory. “Hence our strategies are designed as per the tenure,” says he. Wadhwani reveals that the company’s “over-arching strategy is to tie-up with like-minded brands, real estate fo­rums and media platforms to spread awareness”.

Real estate players are taking advantage of technologies like virtual reality and virtual tours to take customer experience to the next level. The government’s recent policy decision on drones too will bring in innovation in marketing real estate.

Asked to name his mentor, Wadhwani says that he has had the opportunity to interact with many accomplished and well-read individuals, but his choice would be his father, Bhagwan Wadhwani. Amit Wadhwani considers BW 40 under 40 a great platform for entrepreneurs, innovators and disruptors who have made a mark for themselves at a relatively young age.

His message to young entrepreneurs is: “Nothing is im­possible, planning and prioritising can make you achieve 100 things in a day and the day doesn’t end until the goal is accomplished.”