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BW Businessworld

“We Do Not Believe In Chasing Rankings"

In an interview with BW Businessworld, Jnaneswar Sen, Sr. VP, Marketing & Sales, Honda Cars India, talks about future goals of the company

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Please tell us about your recent performance.
HCIL is in a comfortable position in the automobile industry. We have taken a lot of steps to strengthen our business in the Indian market. From an annual sales volume of 75,000 units in 2012-13, we are now a 200,000-units company in just three years. The growth is primarily led by launch of several new products in new segments.

Will sedans remain Honda’s prime focus?
In a country as diverse as India, every segment presents ample opportunities for us to grow our business. We are currently present in the hatchback segment (Brio), the premium hatchback (Jazz), the compact sedan (Amaze), the sedan (City), the MUV (Mobilio), the SUV (BR-V) and the premium SUV (CR-V) segment. Going forward, while we will continue to reinforce our sedan portfolio, we are also strengthening our SUV line-up in India.

Your vision for the next five years.
Five years is a long period of time. India is an extremely dynamic market and is currently going through a transition phase. We are constantly monitoring the market, and shall work in accordance with the market forces. We would also want to continue with active presence in the market so we can reach out to all the segments to meet their specific requirements.

Your current ranking and future goals.
We are currently ranked fourth in the Indian passenger vehicle market. As a company, we do not believe in chasing a certain rank or a certain market share. We rather want to focus on bringing products that would add value to our customers’ lives and provide after-sales services of global standards.

Latest consumer insights that you have noticed.
The regulatory and policy framework is influencing consumer preferences which are in turn reflecting on sales. The diesel-petrol mix has dwindled in favour of petrol vehicles. There is an all-time high interest in automatic transmission cars in mass segments. Hybrid and electric vehicles have also picked up pace. People are looking for hassle-free, eco-friendly and sustainable vehicles.