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BW Businessworld

'Industry Must Get Together & Take Technology To Grassroots'

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India needs to get its act right if business has to flourish here. If you are 139 in a list of 180 odd countries on the ease of doing business, you know you have to do something drastic to change the situation, says Debjani Ghosh,VP Sales & Marketing Group & MD, South Asia, Intel, talking to Sapna Bhardwaj of BW|Businessworld. If india does not fix the situation, it is going to be very difficult for companies to do business here.

Two things from Modi's vision for India appealed to tech industry -- Including technology among the 5 Ts and focus on private partnership model -- says Debjani Ghosh, VP Sales & Marketing Group & MD South Asia, Intel Corp. Talking to BW| Businessworld. Ghosh says for the next phase of India's success, technology will be a building block and has to apply to all sectors cutting across the nation and it has to be made a part of the national agenda.
 
According to Ghosh, the government has to ensure three things. The next gen of Indian consumers are gorng to be non-urban, unfamiliar with English and with different lifestyles. Technology for them has to be different and the industry has to go to grass-root level to cater to them. sO, government has to ensure that local  players are motivated to create products for them. Plus, broadband has to be made a reality. India has so far failed to do so.