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Aparna Purohit : The Aggressive & Inclusive Culture

Making inclusivity work in the content creation and audience growth process

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There are many reasons why Amazon Prime Video has become a household name but significant credit is due to its content leader, Aparna Purohit who joined the team in 2016. Her creative thought process and the strategy to include fresh talent contributed towards making the platform a widely accoladed one.

Purohit’s content game plan has experimenting and cutting-edge as cornerstones. The company did not cast big names as much as it looked to cast for the roles thereby making its characters and shows memorable in the audience’s minds. Amazon Prime Video played its part in growing video streaming in India.

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