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Interviews Articles

Diversity, Equity, Inclusion, Are Very Important Themes Of Sustainability: Rahul Talwar

With themes such as diversity, equity, inclusion making their way into marketing, a brand must remain authentic in its storytelling, says Rahul Talwar, EVP & Chief Marketing Officer, Max Life Insurance

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Byjus' Atit Mehta Navigates Marketing With Authenticity & Innovation

Atit Mehta, Marketing Head, Byjus on navigating innovation, sustainability and AI with a consumer-centric approach

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Prashant Jain On Positive Prospects For Marketing's Future

Prashant Jain, Senior Director - Marketing, HP on marketing’s role in customer experience management, growth hacking and digital transformation

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It Is Important To Not Drown In Data But To Get Insights Out Of It: Damyant Singh Khanoria

No kind of tech advancement can replace a marketer’s instinct, says Damyant Singh Khanoria, Chief Marketing Officer, Oppo

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Be Hungry For Marketing: Chandan Mukherji, Nestlé India

Nestlé India has seen steady growth in the year gone with Chandan Mukherji, Director & Senior Vice President, Strategy, Marketing & Communication, driving the brand's communication and strategy for it’s marquee brands

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Versuni India's Pooja Baid On Resilience In Marketing Amidst Technological Advancements

Pooja Baid, Chief Marketing Officer, Versuni India Home Appliances discusses the role of marketers in the tech age

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Mondelez's Nitin Saini Embraces Technology For Marketing Innovation

Marketing today can create personalisation and experiences at scale, opening exciting avenues, according to Nitin Saini, Vice President - Marketing, Mondelez India

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Content Creation Is Becoming An Ecosystem In Its Own: Deepali Naair

Deepali Naair, Group Chief Marketing Officer, CK Birla Group advises that marketing has a distinct responsibility to deliver on both the long-term and short-term objectives of a company

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Amit Tiwari Navigates Modern Marketing Realities

Amit Tiwari, Global Head of Marketing Demand Centre, TCS unlocks marketing’s potential with data, tradition and a philosophy rooted in business growth

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True Sustainability Should Be At The Heart Of Brand Initiatives: Virat Khullar

Virat Khullar, Group Head Marketing, Hyundai India navigates growth patterns, the rise of gen AI, and the authenticity imperative in sustainable branding

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Aman Gupta Steers boAt Lifestyle's Marketing Success

Aman Gupta, Co-founder and CMO, boAt Lifestyle has made a young brand like boAt compete strongly with well-established players, making a mark on consumers

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Gunjan Khetan Navigates Growth In Indian Marketing

Gunjan Khetan, Marketing Director, Perfetti Van Melle India on unlocking India's Market Potential and Navigating the Challenges of Marketing

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Marketing Is Not A Cost But The Lifeblood Of Business Growth: Hardeep Brar

Marketing is the game changer that converts prospects into loyal customers, according to Hardeep Brar, National Head, Sales & Marketing, Kia India

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Positive Macroeconomic Indicators Energise Indian Marketing Sector: Ipshita Chowdhury

The age of data needs marketers to be more responsible, says Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins

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Ultratech's Ajay Dang On Sustainability And Tech

Ajay Dang, President & Head - Marketing, UltraTech Cement advises on the contours of holistic strategies that can bring success to modern-day marketing

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