Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

The Need Of Data In Individualising Services For Customers, Swati Bhattacharya

With the amount of data in hand, the key role of a marketeer today is to be able to personalise and individualise products and services for a customer, says Bhattacharya.

Around The World

Our Publications

Advertisement