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Technology Will Play A Key Role In Golf's Revival – Michael G Cole, CTO European Tour & Ryder Cup Europe

Golf is a slow sport and in the times of instant gratification, The Sport is lagging behind. All this is about to change, European Tour is working with Tata Communications with a plan to use technology in monetizing various aspects of the sport and generating interesting immersive content. Michael G Cole, CTO European Tour & Ryder Cup Europe talks to Siddharth from BWBusinessworld about how he sees technology impacting the Gentlemen’s Sport of Golf.

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