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Cos Face Major Challenge When Budget Is Low: Experts

The discussion was put up on the table over criticality of marketing stimulated entrepreneur's thought process and we had the best opinions laid down. The session chair pushed panellists to think of some uncomplicated ideas for marketing with close to zero-budget for their ventures. Esteemed entrepreneurs who were there as panellists were Anoushka Adya, Founder & Partner, Lajja Foundation, Rakhee Mehta, Founder & Director, IdeaShop Designs, Saumya Singh Rathore, Co-Founder, WinZo, Shabnam Panjwani, EVP, Marketing & Communications, Edelweiss Financial Services, Shikha Pahwa, CEO & Founder, House This, Tanvi Malik, Co-Founder, FabAlley & Indya and session was moderated by Noor Fathima Warsia, Group Editor, BW Businessworld.

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