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Latest Articles in traditional media

Are Digital Ad Spends Overtaking Traditional Media?

Thanks to technology, today, content is platform agnostic and can be consumed in a click. This has had a huge impact on ad spends. In light of this trend, marketers are reevaluating the media that will give them the best bang for their buck. Addressing this confusion that exists in the advertising space, Rohit Gupta of Sony Pictures Networks (SPN) expresses his views

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