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Latest Articles in technologies

Bring Consumer Closer With Experiential Marketing/ It's Not About Advertising. Make Experiences.

Experiential marketing is moving the needle for brands across the globe; by directly engaging customers, inviting them to actively experience brands in-person rather than putting them in the role of a passive observer as happens in traditional marketing campaigns.

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Standpoint: Advertising And Your Business Outcomes

While brands work towards digitising their business, it is imperative to understand the impact of their TV advertising on the digital signals like search volumes, site visits, transactions and app downloads.

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China puts drones, laser tech on restricted export list amid trade tussle with US

China puts drones, laser tech on restricted export list amid trade tussle with US

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How Performance Marketing Is Reinventing Marketing ROI?

Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI.

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Twelve Technologies That Change The Turf

An unprecedented growth in online buying would change the ‘shopping’ denomination and buying behaviour.

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Major changes on the horizon for IT infrastructure: Wipro

Major changes on the horizon for IT infrastructure: Wipro

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Wipro Digital Acquires US-Based Rational Lnteraction To Enhance Customer Experience Offerings

The acquisition comes at a time when companies increasingly compete solely on CX, and the market for CX spending is growing exponentially.

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CENTRiC To Launch Its New Generation Of Smartphones At MWorld Congress 2019

The smartphones are aimed across price categories with the target demographic being the youth and first-time smartphone buyers

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Emerging Technologies To Add 1.4 Million IT Jobs In India By 2027

Social media administrator, machine learning designer, and IoT designer among to be the most in-demand IT job roles in the coming years

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