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Latest Articles in tanishq

Tanishq Reinvents Its Wedding Brand 'Rivaah' In A New Avatar

The new proposition from Rivaah by Tanishq communicates the meaning and significance of every ritual and jewellery the bride wears.

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AAAI issues statement on the Tanishq ad controversy

There is a consensus among all allied bodies and The International Advertising Association (IAA) India Chapter and The Advertising Club also support this

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Don’t confuse trolls with customers- #WhyBoycottTanishq

My only questions here remains- didn’t the makers expect such a reaction?

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Tata Pulls Ad Featuring Hindu-Muslim Family After Fury In India

Modi's critics say the country's long standing tradition of celebrating diversity has come under attack since the Hindu nationalist BJP won power in 2014.

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When Crisis Led To Innovation: The Story of Tanishq

Tanishq is a fine example of transforming crisis into opportunity. When expertise from around its own corporate ecosystem, and some of the most eminent consulting companies were recommending closure of the jewellery business, the leadership decided to use the crisis as an opportunity to innovate, which over a decade of consistent commitment gave phenomenal financial returns too.

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Celebrating Love That Lives On

Tanishq’s latest ad film #LoveRemains — a 7-minute video where real people talk about their experiences— on this Valentine’s Day celebrates all that love brings even after it ends

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Exits For Tata Group Usually Last Resort: Mistry

Mistry cited the turnaround and growth of Tata's jewellery brand Tanishq and its IT arm Tata Consultancy Services as examples 'within the group where persistence and a long-term perspective have paid off'

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Ad Infinitum: Changing Mindset

Can we say that brands that we mentioned before such as Tanishq, Anouk, Arial Matic and Fastrack have been able to sensitise the public and make them welcome ‘change’? Well, may be not.

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