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Latest Articles in sonal khetarpal

Building An Online Support System For Those In Distress

"A friend had committed suicide in IIT Guhawati hostel. The reason was anxiety. She anticipated she’ll not get a good job during the on-campus placement," says Richa Singh, co-founder of Bangalore-based mental wellness startup YourDOST.

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'There's A Real War For Talent In India'

Traditional leadership models are defunct, says David Binkley, senior vice president of global human resources at home appliance maker Whirlpool. In an interview with BW Businessworld's Sonal Khetarpal, he discussed the need to revise the company's policies to suit the needs of multi-generations. Accompanying him was Sarthak Raychaudhuri, the company's VP of HR for South Asia, to share insights on Whirlpool's India HR policies and the war for talent with startups.

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The Social Media Battle: Flipkart Beats Amazon

Social media analysis has shown that Flipkart's 'Billion Dollar' sale campaign is a runaway hit among digital shoppers, logging three times the number of mentions on social media compared to its closest rival, Amazon. However, festival bargain hunters seemed to prefer the Amazon site that clocked 52 percent visitations of the digital shopping universe compared to Flipkart's 50 percent. This also points to the fickle loyalty of shoppers who prefer to constantly compare prices of contending eTailers before making a buy.

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Myntra CEO Says App-Only Strategy Working

Online fashion brand Myntra recently launched a private brand "All About You" in partnership with actor Deepika Padukone. On the sidelines of the event in Delhi, chief executive officer Ananth Narayanan talked to BW Businessworld about the company's app-only strategy, way to profitability and the new launches.

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‘There Is No E-commerce Bubble’

Rohit Bansal, co-founder, Snapdeal, talks to BW Businessworld’s Sonal Khetarpal on why “me-too” business models are just fine and why they aren’t obsessed with the company’s valuation. Excerpts.

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Govt Unveils Mega Plan To Create Rural Entrepreneurs

The Ministry of Micro, Small and Medium Enterprises (MSME) has unveiled an ambitious initiative to create tens of thousands of new entrepreneurs in rural areas and has tied up with a leading bank for project funding.

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Govt To Introduce Entrepreneurship Education In 3,000 Colleges

The Union government will introduce entrepreneurship education in 3,000 colleges across India in the next five years to support the growth of startups, a senior official said.

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HR Needs Its Own Digital Strategy To Improve Productivity, Says Oracle's John F Hansen

John F Hansen, Vice President of Product Management Applications Development at Oracle, talks to Sonal Khetarpal of BW| BusinessWorld at the sidelines of the SHRM conference on 24 September, 2015 on the latest thinking on the transformation journey in the HR arena. He shares insights on how to think differently about the motivations and behaviours of the workforce and how systems can be used to support the new way of addressing people management challenges.

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Functional Gets Fashionable

Before every trip there is a feeling 'have I forgotten to pack something?' The list of things to be carried on a trip is long – a travel pillow, headphones, eye mask, pen knife. And, then these things get lost in the big black hole of the back pack. What if you could have a separate pocket for all travel needs in your hoodie? This is the idea behind the new line of functional wear launched by online campus merchandise brand CampusSutra.

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