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Latest Articles in social media

Point Blank: What To Say?

In a few days time I have to speak to hundreds of DU students from different colleges at an auditorium. The topic is up to me but since I'm a advertising/branding/creative/digital person I'm presuming that they don't expect me to speak about 'Urban town planning in the smart cities context' or the 'Effects of open defecation in semi rural areas'

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Top 18 Social Advertising Predictions For 2017

Social media has already acquired over 2.3 billion users in a decade's time. A medley of stuff is expected to happen on social in 2017

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NDTV Not For Sale, Says CEO

Rumours of NDTV being sold keep surfacing every few months, but this time the gossip appears more intense

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Preserving A Brand's Sanctity In Social Media

The pointers below relate both to what the brand must do, and more importantly what its social media minders must be cognisant of as they manage the brand's social outreach.

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Tech Trend: Thrilling Times

2017 promises to be an exciting year. Expect more of augmented reality, AI, and the humble PC making a comeback

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BW Digital: 17 Digi Ailments To Avoid

For brands to make the most of digital in 2017, here are a bunch of 17 digital afflictions to steer clear of

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Redifining Content Consumption

To understand how content will be consumed in the 21st century, the terms of reference need to be reinterpreted

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DHFL Pramerica Mutual Fund Targets Young Indian Investors

Developed in house by the marketing team, the campaign will be using social media extensively and has been kick started on Facebook and Youtube

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Roposo Changes Social Commerce Experience In India

Aimed at smaller boutiques and businesses, its chat-to-buy feature streamlines buyer-seller engagement in a closed loop

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We Have To Move Beyond English As A Language In Order To Grow In India: Facebook MD

The most important shift is in digital advertising market which is 14 per cent of 7.5 billion dollar market. It will increase to 40 per cent in the year 2020

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How Deep Twitter Is In Troubled Waters?

The company is not likely to grow at the pace or magnitude of Facebook or Snapchat or even Whatsapp for that matter. Not only it has been facing a lot of criticism from investors but the investor woes are also at its peak. Twitter woes deepen as lack of user growth threatens sales

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Facebook Reiterates Video Push As Revenues For Q3 Cross $7 Billion

Facebook had a strong third quarter as its total revenue grew 56 per cent and exceeded $7 billion for the first time. The social media giant delivered $2.4 billion in GAAP net income, up 166 per cent

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Facebook Warns Growth Will Slow, Shares Dip

Facebook Inc shares tumbled 7 per cent in after-hours trading on Wednesday as the world's largest online social media network warned that revenue growth would slow this quarter, offsetting strong earnings that handily beat Wall Street estimates

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OnePlus Lights Up Social Media With Diwali Homecoming Campaign

Moving beyond its invite-based sale approach, the smartphone company OnePlus has now launched a second online ad film which has created buzz on social media

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Engage Consumers With Compelling And Relevant Content

Mobile usage is growing the world over, and so is the trend of targeted content to suit specific needs of consumers, writes Marco Corsi, director of Global Accounts at Facebook APAC

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