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Latest Articles in social media

Overselling Puts Off The Audience: Gaurav Gera

Gera believes that the influencer market is not just a passing trend but is here to stay

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Social Media Is Fabulous: VJ Gaelyn Mendonca

Gaelyn has a large fan base amongst the Gen Z. Her Instagram handle has around 478k followers along with 200k subscribers on YouTube

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Linking Aadhaar To Social Media: All Pleas Transferred To Supreme Court, Hearing In January

A bench of Justices Deepak Gupta and Aniruddha Bose passed the order on the petition filed by social media giant Facebook in this regard.

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FB Hosts AI For Social Good Summit

FB for AI for social good; Instragram leads as social network influencer for marketing, followed by FB and Snapchat; & more

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Vulture Culture .

Social media – and mass media – fuel a horrific cycle of evil

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Social Media May Swing 4-5% Votes In LS Poll: T V Mohandas Pai

40 to 50% of young voters could be swayed by social media because for most of them it's the primary channel of information

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Social Media Giants Plan Push-back On India's New Regulations

The move comes ahead of India's national election due by May and amid rising worries that activists could misuse social media, especially the WhatsApp messaging service, to spread fake news and sway voters

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Evolution Of The CMO Role In A Digitised World

Mere cosmetic changes would disrupt current business models. What is required is that CMOs help to create end to end linkages between the end consumer and the first person in the value chain

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Flashback 2018: Top Fake News Stories You Actually Believed

As the year 2018 comes to an end, it is time to have a look at the most egregious fake news stories of the year.

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Selfie, Emoji And Smartphone, Live In The Moment! The New Mantra Of Young Generation

With the emergence of the Internet, the traditional WOM is mostly replaced by the new electronic word-of-mouth (eWOM).

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Unprepared For 'Weaponized' Social Media Efforts: Twitter Chief

Twitter Chief Jack Dorsey appearing before a hearing said the messaging service was ill-equipped in dealing with manipulation campaigns weaponizing open exchange and dividing people and nation

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WhatsApp Expands Radio Campaign to Curb Fake News To 10 More Indian States

The Facebook-owned company has been on an overdrive after it faced severe criticism from the government over circulation of fake news on its platform that incited multiple incidents of mob lynching across the country

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How Various Social Networks Plan To Stem The Flow Of Fake News/ Misinformation Content

Fake news is stealing the faith of people on social media. Thus, every social media platform is trying to put more authoritative content in front of the people

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Managing Customer Expectations In Times Of Social Media

At this point, it is important to answer the crucial question: "Who owns the customer in your firm?" If the answer is everyone, then it means no one

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Facebook's Major Focus Polls In India, US, Pak: Mark Zuckerberg

This is going to be a big year for elections ahead with the US midterms and elections in India, Brazil, Mexico, Pakistan, Hungary and others

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