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Latest Articles in snapchat

Snapchat User Base Drops 2% In Q2 2018

Snapchat user base drops 2 % in Q2; OOH advertising lends an edge to brand trust; and more

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Snapchat And Twitter Adopting New Looks To Gain More Users

Both companies announced the moves as they look for ways to expand beyond their passionate but slow-growing fan bases

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The Social Circuit: Photos With Context

Snapchat’s latest feature ‘Context Cards’; Order food on Facebook; and more

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The 2-Million Monthly Advertisers Mark

Instagram is up more than 80 per cent year-over-year, while the number of videos produced per day has increased four time since last year

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Enhancing Brand Safety

Moat, IAS and DoubleVerify will also join the Snapchat Brand Safety Coalition, a group that will regularly convene to discuss Snap policies and approach, as well as industry best practices

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Face Filters On Instagram Now

To attract more millennials, Instagram has copied a number of Snapchat’s popular features, such as Stories and Augmented Camera effects since last August. And the strategy seems to be working.

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Snap’s Q1 Results Show Slow User Growth

Snapchat now has 166 million users in Q1 2017, showing a growth of 36 per cent from 122 million in Q1 2016 and 5 per cent quarter-over-quarter, from 158 million in Q4 2016

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Now Hang Out In The Virtual World

Facebook Spaces, which can be downloaded on Oculus Rift and Touch, allows users in different locations to hang out in an interactive virtual environment

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India Still An Under-Penetrated Market By Global Brands; Will 2017 Be A Game-Changer?

It doesn’t make sense that such a big company could ignore a giant Asian market like India which has so much potential to be internet ready and has huge smartphone market too, when it is such a market for the many global giants since China is such a restrictive market

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Facebook For 'Everyone' And Not Just High End, Says Mark Zuckerberg

Facebook does innovation to serve "everyone" in the community and not just the "high end", its CEO Mark Zuckerberg has said in an apparent swipe at Snapchat boss' reported "poor countries" remark that triggered a controversy in India

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Snap Stock Falls As Alleged CEO Comments Rile Some On Social Media

Shares of Snap fell 1.5 per cent on Monday as the Snapchat owner faced criticism for comments allegedly made by its CEO about not prioritising growth in India and Spain because they were "poor" countries

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Snapdeal Suffers In Snapchat Backlash

Several mobile users uninstalled the app of e-commerce firm Snapdeal to protest unverified comments about the Indian market by the CEO of social networking platform Snapchat in a case of mistaken identity

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Selfies: The History, Maths And Future

'Selfie', a word no one ever heard off few years back and now, somehow has become a part of everyone's life

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Globescan: Slowing Down

Venice, California-based Snap has said it relies on Google Cloud to host the vast majority of its computing, storage and bandwidth

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Why Snapchat Matters

With an expected IPO that pegs it between $20-25 billion, it’s about time marketers figured out the enigma that is Snapchat

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