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Latest Articles in siloed marketing activity

“As Marketers, We Are In A Golden Era”

The year gone by for ITC, across its several product categories, has been about continually gauging new consumer opportunities and innovating to bridge market gaps. In this reality, the role of marketing that leverages the new, while still strengthening the fundamentals, makes it more critical than ever for businesses, argues Shuvadip Banerjee, Vice President, Marketing Services, ITC.

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