Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in rebranding

Avan Motors Rebrands As Nexzu Mobility

The company is also expanding its products portfolio by adding 2 new e-scooters and 3 e-cycles.

Read More

Rebranding: Turning Over A New Leaf

Indranil Gupta explains the art of rebranding with real life examples

Read More

Case Study: That's My Logo You Changed

“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris

Read More

Case Analysis: Cart Before Horse

Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better

Read More

Case Analysis: Fixing The Logo? Think Again

A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity

Read More