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Latest Articles in puma

Puma Says No Longer Sees Coronavirus Situation Returning To Normal Soon

The development over the coming weeks and months is impossible to predict and we currently cannot quantify the negative effect this could have on our full-year revenue and earnings.

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Puma Warns Of Hit To Sales And Profits From Coronaviru

Puma said fourth-quarter sales rose a currency-adjusted 18% to 1.479 billion euros ($1.60 billion), while earnings before interest and taxation (EBIT) jumped 47% to 55 million.

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Office Wear Essentials?

Globally, athleisure is a growing segment of the attire market, estimated to be worth a whopping $350 billion by 2020. Now both fashionistas and athleisure marketers predict that those 'cool' and comfortable sneakers could well invade the starchy domain of the workplace too

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Puma India in Revamp Mode

The Sports & Lifestyle brand signs on a leading Creative Agency; cautious about expansion

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‘Doing Things We Have Never Done Before’

Puma India’s managing director Abhishek Ganguly tells Abid Hasan about Puma’s key focus areas in India, its expansion and investment plans and collaboration with cricketer Virat Kohli

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Puma Plans Huge Investment In Technology; Eyes 35 New Stores

Puma believes they have not done different things but did things differently in terms of brand engagement, communication and marketing

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‘Only In India, Movie Stars Make More Money Than Athletes’

In an interview, Bunty Sajdeh, CEO, Cornerstone Sport & Entertainment (39) talks about brand Virat Kohli, sports management and the life of a player agent

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