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Latest Articles in packaging

Adulteration & Counterfeiting In Liquor Demands Safe Packaging In India

For the third-largest alcohol market in the world – pegged at US$ 35 billion, the stakes are serious and sizeable. Isn’t it?

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Technology To Make The World Better

Packing that is made of cellulose or other materials that are plasticlike but actually made of plant matter so it’s biodegradable is the future of packing

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Brand Baaja: The Box Matters

The truth is, packaging can make or break a product, despite all its goodness. So unlike in a book, the cover is most crucial for a product

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Three Concept Testing Pitfalls You Must Avoid

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching it.

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