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Latest Articles in nike

Puma Plans Huge Investment In Technology; Eyes 35 New Stores

Puma believes they have not done different things but did things differently in terms of brand engagement, communication and marketing

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PI Talkies: A Lesson Learnt From A Shoe Lace

Next time you are looking to drive a change initiative in your organisation, think of the shoe lace. Skip the blame game. Take ownership. Start small

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Book Review: Get Set and Go

The book has anecdotes from great philosophers and historical battles through out —and beautifully interlinks the same with real life situations in startups and business enterprises

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Here Comes An All-women Squad

Nike created a host of short videos with the likes of Padukone and Indian national field hockey player Rani Rampal where their accounts mirror sociological findings suggesting that female participation in sport helps to alter women’s image in numerous ways, including on aspects such as control, competency and strength

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Myntra Expecting Its GMV To Grow 10X During End Of Reason Sale Beginning 2 Jan

The two-day sale will begin on January 2, 2016 in which the company will be offering a huge collection of designs across the best of brands at discounts of up to 80 per cent.

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Culture Jamming

The culture jammers force brands out of their comfort zone and branding managers are finding it harder than ever to control the terms of this monstrous brandenstein.

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Drill Down To Become A Market Leader

How powerful a company can be? Can it bail out a developed country or buy a few of the world's largest companies? Yes! Apple has enough cash reserves today to bail out Greece! Apple, one of the world's most valuable brands with market capitalization around $700 Billion and cash reserves close to $200 Billion, has the capacity to buy all of Uber, Tesla, Twitter, Netflix, Dropbox and a few more.

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