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Latest Articles in mobile advertising

How Crucial Is Big-data Analytics In Mobile Advertising?

By segmenting the data using powerful analytics tools, you can break down your audience into different buckets

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Mobile Ad Spend To Cross $100-Bn Mark Globally In 2017

Advertising revenue is expected to grow 3.7 per cent globally in 2017 to $504 billion, according to the latest MAGNA forecast on global advertising. Indian media owners’ advertising sales will grow 11.5 per cent, a little below the earlier forecast by MAGNA (13.5 per cent) but in line with last year’s growth (11.8 per cent)

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InMobi Strikes All The Right Chords

InMobi is a mobile advertising and discovery platform backed by Soft Bank, Kleiner Perkins Caufield Byers and Sherpalo Ventures, providing a data centric ability to discover new products and services by contextual and personalised advertising experiences on mobile phones

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Debt Nirvana’s Account Receivables Portfolio Grows To $500 Million Per Annum

Debt Nirvana has a string of Fortune 500 Corporates as clients which consists of one of the World’s Largest Software Company and World’s leading Mobile Advertising Company amongst others

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Cheetah Mobile Teams Up With Ventes Avenues In India

The expansion is to take advantage of India's growing Mobile advertising industry with Moca Technology

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InMobi And Tapjoy Forge Exclusive Partnership In India

Partnership provides Indian advertisers expanded access to a booming mobile gaming industry, the companies said in a statement

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