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Latest Articles in media planning

Time To Step-up In A Mobile-first World

In Asia Pacific, mobile users consume mobile content almost as much as their global counterparts. In fact, 76 per cent of mobile users in India, Indonesia, Philippines and Vietnam are accessing content via their mobile devices. Understanding users can add value to every mobile advertising strategy, but marketers spend very little time identifying the right approaches

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Omnicom Leads India's Top Digital Planners, IPG Mediabrands Comes Second

Omnicom led the tally for the second year, securing nine of the 25 slots in the list and one winner in the Rising Star category

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