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Latest Articles in media and entertainment

Punit Goenka: Taking It To A Higher Altitude

From a broadcaster to a leading media and entertainment powerhouse, ZEE made that shift rather gracefully on Goenka’s watch

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India Ahead Of Many APAC Markets

With India witnessing a three-fold increase in the use of programmatic, Matt Brocklehurst, Programmatic & Platforms Marketing Lead, Asia Pacific at Google India tells Ruhail Amin about the factors that have enabled this robust growth and how its use has replaced the manual process with an automated process and brought efficient practices into the environment

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In A World Of Powerless Queens

Project Nanhi Kali’s latest marketing campaign is challenging people to play chess online with a powerless queen. It aims to create awareness about women’s power in the real world

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M&E Industry To Reach Rs 2 Trillion By 2020: FICCI - EY Report

According to the report, the M&E sector continues to grow at a rate faster than the GDP growth rate, reflecting the growing disposable income led by stable economic growth and changing demographics

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Create Wealth While Saving Taxes

Axis Mutual Fund’s “Khushi ke Aasun” campaign around ELSS is encouraging people to invest in this instrument that not only helps in saving taxes but also creates wealth for people

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Media: A Good Year

The media industry, from print to digital, all saw a steady rise in their revenues last year

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You Told Us About Rajput Honour. How About The Honour Of A Film-maker, Mr Bhansali?

Through your Mise-en-scène (or choices in telling the story), you could have shown the mass-suicide as a tragic end. But you chose glorification

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Why Is Indian TV Stuck In A Groove?

Big boys like Netflix and Amazon are making the same programming errors as the Indian TV channels, which is giving the local players time to rework their strategies

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So Get Ready For Acquisitions

The trend globally will be integrated media and communication companies

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What To Expect In Media In 2018

Gaming will be the another media, which will become more layered and complex, as new technologies will enhance user experience

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2017: A Year of Big Learnings for the Cinema Exhibition Business

Piracy continues to be a huge concern, especially in times of rapid internet expansion and more and more demand for cheaper content

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Hike Launches Animated Stickers, Live Filters Based On Fukrey Returns

The instant messaging app included 10 stickers and four face filters based on the funny scenes and dialogues from the latest movie

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It's Best To Ignore Hysteria Being Created By Media About Aadhar Card

Aadhar will reduce the ghost expenditure of benefits and subsidies and inturn bring in efficiency in the public expenditure

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Facebook Takes Dual Approach To Address Concerns Around Platform

Sandberg draws a larger picture, which forms the rationale for some of the new controls and changes that Facebook is exerting

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Online Hiring Gains Momentum; Attains 14% Growth In August

Home appliances sector registered the highest growth with a 54 percent year-on-year growth in August 2017. Online hiring in banking/financial services, insurance (BFSI) sector eased from 43 per cent in July 2017 to 35 per cent in August 2017

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