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90 lakh new readers veered toward magazines in the last two years

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A Social Cricket-Watching Experience

Hotstar’s latest TVC for VIVO IPL 2019 shows an Indian family struggle to bring together its magenetically repulsed twins until Hotstar comes to their rescue with its social cricket watching experience

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Healthy Kitchen, Healthy Life

Lizol’s latest campaign Lizol Kitchen, Healthy Kitchen has celebrity chef Vikas Khanna urging homemakers to make their kitchens a healthier space

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Goafest 2018: Celebrating Excellence In Advertising

Baba Ramdev’s session on the inaugural day of Goafest 2018 was not a mere discourse on building brands, but an inspiration marathon

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Because Lives Are Precious

Maruti Suzuki’s latest ad campain ‘PehniKya?’ promotes awareness around the importance of wearing seat belts to protect lives in the event of road accidents

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Why Programmatic Is Leading The Technology Revolution In Marketing

Brands that are able to conquer the complexity of technology and data will emerge victorious

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Unruly Launches Emotional Targeting Tool In India

Unruly Custom Audiences uses data from the company's content evaluation tool Unruly EQ - created using almost 2 million consumer data points - to target people most likely to engage emotionally with a specific video, leading to increases in earned media impressions, brand recall and purchase intent

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Clutter Of Excellent: Why Contemporary Advertising Is Not Good Enough?

For an advertisement, the 'message' must be primary and once 100% delivery of the message is ensured, making it entertaining and humorous will add more value to it

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Our Biggest Learning — The Consumer Comes First

In the last seven decades, the marketing industry in India has seen several changes, but one thing that has remained constant is the top spot of the consumer

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Get Likes, Get Loans

Tata Capital, through its latest product ‘Salaam Loans’ under the company’s ‘Do Right’ initiative, will extend loans to people who do not have access to organised credit

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Impromptu: The Imagination Workers

For GroupM’s chief digital officer Rob Norman, as machines understand intelligence and information, people become imagination workers, and that is a whole new power

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ASCI Releases Guidelines For Celebrities In Advertising

Advertising Standards Council of India has developed a set of guidelines to protect consumers' interest while encouraging celebrities and advertisers to refrain from endorsing misleading advertisements

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Time To Step-up In A Mobile-first World

In Asia Pacific, mobile users consume mobile content almost as much as their global counterparts. In fact, 76 per cent of mobile users in India, Indonesia, Philippines and Vietnam are accessing content via their mobile devices. Understanding users can add value to every mobile advertising strategy, but marketers spend very little time identifying the right approaches

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20 Years Later... Still Lovin’ It

It has been 20 years since we first came across McDonald’s Happy Meals toys and ads on our TVs. The American fast food restaurant chain entered the Indian market in 1996, looking to become a welcoming and affordable family restaurant, with its ‘McDonald’s mai hai kuch khaas’ tagline

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Consumer Behaviour Complexity Has Become Much Bigger

In an interview with BW Businessworld’s Ruhail Amin, Kantar’s chief operating officer Richard Ingleton and Kantar Insights South Asia CEO Preeti Reddy, talk about the changing dynamics of market research firms and the global importance that India commands when it comes to the research business

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