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Latest Articles in martin sorrell

Rapid Digital Switch Puts WPP On Path To Recovery

Hopes in recent weeks of a return to some normality have been driven by the launch of a vaccine but surging COVID-19 cases across Europe in the last week alone have since cast a shadow over the short-term outlook.

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The Sorrell I Knew

This is not the last time that the industry will hear of Sir Martin Sorrell, the man who knows how to fight his way to the top, comments

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Sorrell Down

As the CEO of the world’s largest marketing and advertising holding company abruptly steps down, the industry reflects on what’s next for WPP and for advertising itself

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WPP's New Journey Without Sorrell At The Helm: The Challenges For New Successor

For decades Martin Sorrell steered the ship at the world's biggest advertising company. Now many wonder what direction WPP will go without its captain at the helm.

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Bullish On India

Sir Martin Sorrell on why India will play a key role in pushing WPP’s global numbers

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Concerns At The Cannes Lions

Some raised their voice against the Cannes Lions International Festival of Creativity — the advertising industry’s equivalent of the Oscars — saying it’s getting too expensive

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Cannes Lions 2016: Why WPP Is Aggressive On Data, Technology & Content

On the fifth day of the Festival, Sir Martin Sorrell, CEO, WPP reminded once again that in today's time, media or the medium had in fact become more important than the message

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When Martin Sorrell Put Piers Morgan On The Hot Seat

Morgan's advice ranged from not undermining Donald Trump or the dislike that some Americans feels towards Hillary Clinton to not betting on which way the UK Elections will go

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‘Clients Are Looking For Integration’

Sorrell says the advertising buisness is evolving and that around 75 per cent of WPP revenues are coming from streams that “Don Draper would not recognise”, implying the shift from traditional advertising to new forms.

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