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Latest Articles in marketing world

Complaints Rise To 7772 In 2020: ASCI

The largest contributor to the violations in 2020 has been the education sector (2000) followed by healthcare (787)

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Attributes of your Personal Brand

Your persona, Brand You, will define how you will be perceived by your audience and in the rest of your world.

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Agencies To Aim Big In 2021

Impact of remote working, heightened relevance of digital, deeper integration of technology and bringing businesses back to normalcy are some of the key areas that will take center stage in 2021 for ad/media agencies

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ABP Dons New Brand Identity Across Channels

Conceptualised by Saffron Brand Consultants, the new logo is to better capture the passion and purpose of the network

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Rapid & Deep Innovation To Bridge Structural Gaps, Cater New Market Demands: Rekha M. Menon, Accenture

Advanced technologies can help Indian businesses become more efficient and competitive, create new opportunities for growth across sectors, strengthen India’s position in the global innovation ecosystem and bolster the export-oriented IT services industry

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Covid-19 Diminishes By 3% In Nov Over October As The Biggest Worry: Survey

India is 4th in optimism among 27 countries. Preceded by Saudi Arabia (82%), Malaysia (61%) and Australia (59%), in the direction the country is taking

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ITC Hotels, Magzter Partners to Delight Guests with Unlimited Digital Content'

ITC Hotels & select Welcome Hotels have enabled contactless Smart Reading Zones, thereby giving unlimited free access to 5,000+ popular magazines and newspapers on the Magzter app

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Rise Of The D2C Ecosystem

With India’s makeshift innovation mindset and headroom to propel to the next level of e-commerce led economy digital ecosystem is only going to get better and better with time, giving new entrepreneurs bringing their dream to reality of building unicorns

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Transforming Conventional Business Practices - Moving Towards A Robust Digital Economy

Business owners, marketers and decision makers need to tap into the digital propaganda especially during the pandemic dip (which is still quite prevalent), and adapt to these dynamics strategies to complement the new normal.

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Going Online? Create a strong marketing floor for a successful online course launch!

To ensure that the reverse is true as well, provide them with a free sample of your work, either through your website, Youtube channel or as a free course.

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TRA Report: Dell Emerges As India's Most Trusted Brand, Followed By Mi And Samsung

Dell achieves top slot as India’s Most Trusted Brand second year in a row in TRA’s Brand Trust Report(BTR)2020, the tenth edition in its series.

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STUDIO BODHI: Launch Of OTT Focuses Regional Content Studio

With an aim to capture this increasing potential and strengthen their position in the regional space, the promoters of Bodhi Tree Multimedia with the backing of Sumukha Capital have announced the launch of Studio Bodhi

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Arrival Of TV 2.0

In these times of disruption, TV not only continued to be the most desirable medium but also emerged as the greatest common unifier platform with audiences and advertisers alike, witnessing an unprecedented viewership.

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Audi India And BBH Launch AR Filter For Audi Q2

Once it loads, the filter allows the user to select between three cities – Mumbai, Delhi & Bengaluru, where they want to drive their Audi Q2 in.

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Rebuilding Trust With Transparency

The company has tied with the Israel-based LDRS group to use their AI & ML Tech Platform, enabling advertisers to discover Influencers and define the audience to make it more meaningful for a brand to collaborate.

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