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Latest Articles in marketing world

TCS launches #TCSPartOfYourStory campaign showcasing its contribution to Digital India

Campaign Narrates How Tata Consultancy Services Has Been at The Forefront in Enabling High-Impact Digital Transformation Initiatives in India

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To Collaborate & Co-create, the Roaring Mantra for Brands in 2020

From the very beginning, brands have somehow organically found each other to collaborate with – From joint CSR ventures, to collaborative awareness campaigns, so many brands have leveraged teamwork for the greater good.

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Marico Limited launches its first range of Ayurvedic products, Saffola ImmuniVeda

Last ten years have witnessed consumer preferences shift towards more natural, or so to say, organic products. Patanjali being one of the trailblazers, has convinced people to “go back to our roots”. This is becoming part of the larger authenticity trend for most brands to experiment with now.

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Sectorial need - automation and building remote working environment

To maintain resilience for the future, organizations should adopt an agile approach to strategic workforce planning.

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Brand Conversations: Making Greater Festive Gains In 2020

In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities:

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Mi India launches a new TVC for the popular Redmi Note 9 Pro Max

The 60-second digital edit features a visually rich maximalist aesthetic to underline the limitless possibilities of the device.

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Embracing CHANGE in the COVID world

With no possible predictive data based on past trends, the winning organisations are the ones who have adapted overnight, kept their nose to the ground and differentiated the critical from the important.

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Xiaomi's Anuj Sharma named POCO India's Country Director

He has been the head of marketing at Xiaomi India since 2018.

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Havas Media bags integrated media mandate for Gamezy

The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.

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Amin Rozani elevated as Spartan Group’s Chief Executive Officer

In his new role, Rozani will be driving the mandate to expand Spartan Group cluster as a multi-gaming platform

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Indian smartphone users seek immersive audio experiences for content consumption during lockdown: CMR study

The study aimed at understanding how Indians are consuming content, the importance given to sound quality and what they seek going forward while purchasing their next smartphone.

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Sales and marketing has become less constrained post-COVID-19: Harssha Shetty, CMO, Hindustan Zinc Limited

Shetty talks about the company’s growth playbook and how they converted this adversity into an opportunity.

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ET Medialabs bags digital marketing mandate for Licious

Licious selected ET Medialabs to scale its business and efficiently acquire new users in Delhi-NCR, Mumbai, Pune and Chandigarh.

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Facebook India Announces Arun Srinivas as the Director of Global Business Group

The appointment comes on the back of several other senior and leadership role announcements in recent months across key verticals

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Research and Development tactics while launching a sub-brand

Strategic research and development have not only helped many companies in investment prospects but also gaining satisfactory results in shorter time duration.

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