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Latest Articles in marketing whitebook

99% Of Disruption To Happen In Next 10 Years: CEO, Raymond

“Exponential growth is a paradigm of compounding which a human brain does not understand,” added Sanjay Behl

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Agencies Are Changing From The Inside: Leigh Terry, CEO APAC, IPG Mediabrands

Leigh Terry, CEO APAC, IPG Mediabrands says agencies need to keep up with clients to flourish

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TBWA India’s CEO On Their Blink To Cannes Victory

The first step to solve the problem was to ask a really good question, says Govind Pandey, CEO, TBWA India

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Be Authentic & Do Things With purpose: Dr Annurag Batra At BW Businessworld Marketing Whitebook Summit

Held at St. Regis Mumbai on July 20, 2018, the one day summit brought with it intrinsic insights on Marketing with Leadership, Inclusion and Technology

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Differentiated Products Is The Way Forward For Indian Drug Makers: Pankaj Patel

Businessworld Life Sciences Forum was a unique knowledge initiative conceived for thought leaders from pharmaceuticals and biopharmaceuticals to further drive sectoral business growth and leverage the resurgence of the Indian economy

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Being A Leader, Not Boss

Suresh Narayanan, chairman and managing director, Nestlé India, the keynote speaker at the BW Businessworld Marketing Whitebook 2016-17 launch in Delhi, believes in leadership that leaves behind a growth legacy

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Purpose Leads, Profits Follow: The Unilever Way

Sanjiv Mehta, managing director & CEO of India’s largest FMCG company Hindustan Unilever, talks about the need for brands to have a purpose beyond profit, quality leadership and resilience to move ahead

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Mastering The Evolving Game Of Marketing

In its 12th edition, BW Businessworld Marketing Whitebook took a closer look at ‘The Game Changers of Marketing'

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Purpose, Value, Reinvention… Brands Must-DOs To Survive: Sanjiv Mehta, HUL

Produced in association with Nielsen, and presented by TIMES NETWORK, the BW Businessworld Marketing Whitebook is now in its 12th year. The theme of the book this year is 'Game Changers of Marketing'

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BW Events Marketing Whitebook: Decoding The Next Generation

BW Businessworld launched its 11th edition of the BW Books Marketing Whitebook (MWB) in New Delhi on 1 July 2015. The event was witnessed by the who's who of marketing industry and their gracious presence made the launch a grand success. The magazine's editor-in-chief and chairman Annurag Batra and executive editor Gurbir Singh, along with Nielsen India president Piyush Mathur, Reckitt Benckiser south Asia regional director Nitish Kapoor, and other distinguished guests shared the gospels of marketing.

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