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Latest Articles in marketing strategy

Factors That Will Fuel Your Digital Marketing Strategy

Considering the current market scenario there will be majorly 6 elements that will be driving the evolution of Digital marketing

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8 Rules Of Positioning

In a market crowded with a lot of brands offering similar products, a good positioning makes a brand and its products stand out from the competition

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The Essence Of Strategy Is Making Choices: Michael E Porter

Strategy cannot be a popularity contest where everyone gets a vote because the essence of strategy is about choices, says Michael E Porter

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10 Things Brands Can't Take For Granted

New trends, evolving customer expectations, unexpected competitor moves and many other endless possibilities keep on creating new challenges for marketers and new perceptions about their brands. Let's have a look at a few important factors that marketers can't take for granted while managing their brands in dynamic market conditions

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