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Latest Articles in marketing and advertising

Back To School

The internet and data revolution has shot us off to a brand-new world in a two-stage rocket

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Siesmic Shift Ahead

Make no bones about it, digital is our today and our tomorrow and marketing organisations need to be structured in a way that acknowledges this reality

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Tech To Help Cut Waste

In the long run, agencies that have mastered the art to leverage this, while respecting the consumer, would flourish

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Reinvention Required

With the advances in technology, and marketers’ ability to harness them, agencies will have to constantly reinvent their structures to become responsive and agile partners to marketers and consumers

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Reconfigure. Rewire. Reset

Advertising is gearing up for what will be one of its toughest times ever because the disruption is now coming from within

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The Sorrell I Knew

This is not the last time that the industry will hear of Sir Martin Sorrell, the man who knows how to fight his way to the top, comments

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Sorrell Down

As the CEO of the world’s largest marketing and advertising holding company abruptly steps down, the industry reflects on what’s next for WPP and for advertising itself

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The Journey Of AI In Marketing Has Begun

As technology gathers pace, marketers acknowledge the rise of artificial intelligence & machine learning to find newer, more cost efficient ways of connecting with consumers

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A Splash Of Fun

The latest ad campaign ‘Mood Ting Tong’ from Perfetti for Center Fruit, is just like the candy, colourful, playful and an instant mood enhancer

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Are We Trading Privacy For Personalisation?

The privacy debate gets more heated every day. In a world where the consumer is constantly sharing data, what are the boundaries and how can they be drawn

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Making Ourselves More Relevant In India

In an exclusive interview, Alexander Schlaubitz, Vice-President, Marketing, Lufthansa Group tells Ruhail Amin about the significance of the Indian market and the strategy that the group has adopted to leverage opportunities in this market

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Celebrating Love That Lives On

Tanishq’s latest ad film #LoveRemains — a 7-minute video where real people talk about their experiences— on this Valentine’s Day celebrates all that love brings even after it ends

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Security Is Critical In This Day And Age

In an interview, Rupa Roy, head of marketing APAC, McAfee, tells Ruhail Amin about the importance of the Indian market for McAfee and why security is key for organisations

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Music Knows No Colour Or Creed

Delhi-NCR based music school, Bridge Music Academy’s latest ad campaign aims to fight racism in the society through music and by sensitising children about it at a young age

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We Are Aiming For 5% Marketshare By 2020

Digital is leading our main marketing strategy. It has become the mainstay of our marketing focus

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