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Latest Articles in marketing and advertising

Every House Deserves A Clean Toilet

Harpic’s latest campaign Har Ghar Swachh has actor Akshay Kumar convincing people on and off screen about the importance of clean toilets

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A Far More Efficient Platform For Brands

In an interview with BW Businessworld, Twitter India’s Country Director Taranjeet Singh talks about the growing clout of the Indian operation, how Twitter is leveraging this unique opportunity, as well as about dealing with safety challenges in this market

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For India’s Love For Snacking

‘ChakChakChabao’ campaign captures India’s undying love for tasty food and showcases the wide range of Tasty Treat products from savory to sweet

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Urging Women To Reclaim The Streets

Volvo Car India’s latest campaign #MakeYourCitySafe is urging women to take to the streets and make their city safer for themselves

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Twist, Lick, Dunk — But Together

The new Oreo campaign — rolled across outdoor, print & digital platforms — will be localised with nuances to drive greater relevance

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A Time To Change

At the heart of the marketing revolution is all the data that we now have at our fingertips — as it has often been said data is the new oil

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Future In Rewind Mode

The media & advertising industry itself might undergo major transformation. You don’t need a pundit to tell you that future is unpredictable

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Back To School

The internet and data revolution has shot us off to a brand-new world in a two-stage rocket

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Siesmic Shift Ahead

Make no bones about it, digital is our today and our tomorrow and marketing organisations need to be structured in a way that acknowledges this reality

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Tech To Help Cut Waste

In the long run, agencies that have mastered the art to leverage this, while respecting the consumer, would flourish

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Reinvention Required

With the advances in technology, and marketers’ ability to harness them, agencies will have to constantly reinvent their structures to become responsive and agile partners to marketers and consumers

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Reconfigure. Rewire. Reset

Advertising is gearing up for what will be one of its toughest times ever because the disruption is now coming from within

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The Sorrell I Knew

This is not the last time that the industry will hear of Sir Martin Sorrell, the man who knows how to fight his way to the top, comments

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Sorrell Down

As the CEO of the world’s largest marketing and advertising holding company abruptly steps down, the industry reflects on what’s next for WPP and for advertising itself

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The Journey Of AI In Marketing Has Begun

As technology gathers pace, marketers acknowledge the rise of artificial intelligence & machine learning to find newer, more cost efficient ways of connecting with consumers

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