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Latest Articles in marketing and advertising

Show The Real India To The World

Samsung’s #Indi-aReadyAction cam-paign seeks to break the stereotypes as-sociated with India by encouraging millen-nials to showcase their idea of India through unique videos

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Ad Infinitum: Running After A Dream

Sportswear brand Adidas India’s campaign ‘Always Running’ seeks to inspire people by bringing to life real stories of runners and running communities in Mumbai

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Indian Agencies Wins 6 Pencils At The One Show 2019

The One Show Green Pencil, recognizing the single most environmentally conscious creative work for the year, was awarded to BETC Paris for “Save Our Species” on behalf of Lacoste.

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Riding The Kumbh Fervour

Bajaj sought to make a connect with Kumbh pilgrims by introducing a service to ferry the elderly pilgrims called Platina Aaram Rath — these were Platina Comfortec 110 two-wheelers with especially fitted backrest

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Passion, Purpose, Play: Building A Successful Social Brand In 2019

It’s probably the hardest time for marketers to make an impact, ever. Torn between competing channels and buzzwords, fickle consumers, and contradictory marketing science, we have to navigate a world that challenges us to be faster, smarter, harder working and ultimately sell more. Nowhere is this harder than on social media. The average non-marketer has a similar experience.

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Making Tax Saving Fun

DSP Mutual Fund’s ad campaign Dramayana seeks to showcase its tax-saving product through a video series that features a quirky father-son duo who can show people how to make their lives better

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Out With The Old, In With The New

This year, I am determined to be part of the rarified 20 per cent who make good on their resolutions, writes Simon Kahn, CMO, Google APAC

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Social Forces Shaping Business In 2019

The start of a new year can be both an exciting and anxious time for business leaders. Understanding trends, anticipating shifts in consumer behaviour and responding appropriately poses a different level of challenge when you are based in a diverse region

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Getting Rid Of The E-waste

The E-waste Hum Le Jayenge campaign using the digital, social media and radio seeks to engage with people on how to dispose e-waste responsibly

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Celebrating Love That Is Rare

Platinum Days of Love’s campaign #LoveSoRare for its new season’s collection celebrates rare love with 30 digital films inspired by 30 designs

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Give Life To Others

Fortis’s latest ‘More to Give’ campaign seeks to communicate the emotional payoff for the donor by showing how he can live on in others

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Ad Infinitum: Cashless Joys

The TVCs featuring Dhoni and Pankaj Kapur seek to promote the everyday use of Mastercard by busting myths around digital payments

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India Is Very Important For Red Hat: Tim Yeaton, Global EVP & CMO

Red Hat’s Tim Yeaton, Global EVP and CMO shares with BW Businessworld’s Shubhi Tandon on how they market themselves and their India plans

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Connecting The Dots, Connecting The Data

Through cloud, businesses can tear down silos so that more customer data is collected and sharedage

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Ikea Enters The Playing Field

The campaign is a series of short films in which some iconic Ikea products speak and express their personality

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