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Latest Articles in marketing and advertising

Connecting The Dots, Connecting The Data

Through cloud, businesses can tear down silos so that more customer data is collected and sharedage

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Ikea Enters The Playing Field

The campaign is a series of short films in which some iconic Ikea products speak and express their personality

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AD Infinitum: Add Thrill To Life

Apollo Tyres’ TVC for its two-wheeler radial tyres Apollo Alpha is tar­geted at biking enthusi­asts who love the thrill of riding care-free in their high-performance bikes

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Analysis: The Growing Trust Deficit

Advertisers and agencies have a complicated relationship, and trust makes a key part of it. However, in recent years, there has been a decline in the trust that an advertiser has in its agency partners. Only 10 per cent of advertisers globally trust their agency partners, according to a recent survey by ID Comms

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Niine Sanitary Napkins Says #LetsTalkPeriods In New Spot

Niine Sanitary Napkins is on a mission to change the mind set of the people and strongly believes that it is important for a family to embrace and accept it as a normal occurrence for a girl or a woman in their family

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Walking Down The Aisles At Supermarkets Around The World

The grocery store can be a faculty to study evolving cultural practices around the world. Bikram Bindra of Grey Group India writes on how it can reveal the tales of immigration and movement and the changing consumption practices globally

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Every House Deserves A Clean Toilet

Harpic’s latest campaign Har Ghar Swachh has actor Akshay Kumar convincing people on and off screen about the importance of clean toilets

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A Far More Efficient Platform For Brands

In an interview with BW Businessworld, Twitter India’s Country Director Taranjeet Singh talks about the growing clout of the Indian operation, how Twitter is leveraging this unique opportunity, as well as about dealing with safety challenges in this market

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For India’s Love For Snacking

‘ChakChakChabao’ campaign captures India’s undying love for tasty food and showcases the wide range of Tasty Treat products from savory to sweet

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Urging Women To Reclaim The Streets

Volvo Car India’s latest campaign #MakeYourCitySafe is urging women to take to the streets and make their city safer for themselves

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Twist, Lick, Dunk — But Together

The new Oreo campaign — rolled across outdoor, print & digital platforms — will be localised with nuances to drive greater relevance

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A Time To Change

At the heart of the marketing revolution is all the data that we now have at our fingertips — as it has often been said data is the new oil

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Future In Rewind Mode

The media & advertising industry itself might undergo major transformation. You don’t need a pundit to tell you that future is unpredictable

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Back To School

The internet and data revolution has shot us off to a brand-new world in a two-stage rocket

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Siesmic Shift Ahead

Make no bones about it, digital is our today and our tomorrow and marketing organisations need to be structured in a way that acknowledges this reality

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