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Latest Articles in marketing

Top Kantar TNS Executive Urges India To Focus On Building Trust And Online Payment Systems

47 per cent of connected Indians feel 'constantly followed' by online advertising compared with the global average of 34 per cent

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Advertising Week NY Kicks Off With Focus On Diversity

It is that time of the year when Advertising Week kicks off in New York. With nearly seven to 10 parallel tracks including industry seminars, sessions, discussions, workshops and the likes, advertising professionals have taken over Times Square for a week running from one venue to another to make the most of the conversations

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Moving From Doing Digital To Being Digital

Just as industrialisation changed the face of business about a hundred years ago, digitalisation is what is transforming business everywhere

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From 'More Marketing' To 'Better Marketing'

It is important for marketers to think about quality of their marketing efforts rather than quantity

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When Consumer Experience Is Everything

Ad blockers are blocking everything ad for uninterrupted consumer experience, but advertisers can offer better, with personalisation

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Gionee To Spend Rs 400 Crore On Marketing

Handset maker Gionee will spend around Rs 400 crore on marketing and branding activities over the next few months to capitalise on the festive season demand

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Mindshare Versus Mousetraps Marketing Strategies

Mindshare marketing is more perceptual decision whereas mousetrap marketing is more rational consumer choice

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Brands Need To Be 'Disruptive And Relevant'

Technology and data are playing the biggest role in today's world and it helps a lot in building a brand proposition, says Anita Nayyar, CEO of Havas Media Group

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Godaddy Announces Availability In Three Indian Languages

A significant aspect of GoDaddy’s regionalised offering is a highly localised, integrated and multi-lingual marketing campaign

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Marketing Secret For Building Brands

One of the major roles of marketers is to spread their brands and for that they have to keep their customers & prospects engaged through various channels such as advertisements, useful content, PR and events

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When Martin Sorrell Put Piers Morgan On The Hot Seat

Morgan's advice ranged from not undermining Donald Trump or the dislike that some Americans feels towards Hillary Clinton to not betting on which way the UK Elections will go

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Case Study: Of Pointless Panga-S and Perfect Punches

“Unless you have absolute clarity of what your brand stands for, everything else is irrelevant” — Mark Baynes, former global CMO, Kellogg

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Case Analysis: To Buy or Not To Buy

Elwoods’s team is happily fantasising about how to handle the brand Rani after the buy, writes Vivek Sharma

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Case Analysis: Get Into The Cockpit!

No one is in charge and everybody is in charge. Nobody knows what is right, so everybody knows what is right, Debabrata Mukherjee

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Why Are Candies Sold At The Billing Counters Of Departmental Stores?

In the midst of making crucial enterprise decisions, The CEO needs to ensure the presence of a few trip wires that will ensure that this decision making process does not suffer from these biases, as Drucker says " making the right decision is a crucial skill at every level".

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