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Latest Articles in marketing

Differentiate With Delight

It is important for marketers to remember that empathy is an important factor to be included in their brand experience

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Top Trends That Will Shape The Marketing & Tech World

Application of AI in marketing is evolving at a massive pace and is going to make marketers realize the enormity of task at their hands

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Machine Intelligence: Revolutionizing Marketing

At a time when online ad spaces are governed by pay-per-click ads, understanding trends indicating likelihood of a person clicking on an ad helps ad platforms optimize the ad mix to display and also make a better judgment on the right ad - right audience mapping

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The Hole Truth Of Marketing

Does a person buy a Rolex to know the time? An upwardly mobile millennial buys a BMW to get from point A to point B? An industrialist buys a Mont Blanc pen to write? The answers are obvious: all these objects are clearly 'drills'

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Championing A School Brand From Within

A brand's performance and sustainability primarily rests with the inner core of those who represent it - its champions from the internal organization; in a school context - the management, teachers and current students

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Preserving A Brand's Sanctity In Social Media

The pointers below relate both to what the brand must do, and more importantly what its social media minders must be cognisant of as they manage the brand's social outreach.

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Learnings From The Art of War In The Age Of Digital

For any business attempting to forge a path in today’s competitive market place, getting the right marketing and growth strategy in place, particular with respect to digital media, is key

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Marriage Of Marketing And Technology

Let's have a look at a few factors that show powerful collaboration of marketing and technology as a couple

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How Native Advertising Is Taking Over Traditional Marketing

“The biggest question advertisers and publishers ask from themselves is: How to bring out the best of the content present on a website by compiling it with the most suitable advertisements that go hand in hand with the entire look and feel of the content?”

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Bridging The Gaps: Measuring Marketing Impact In An Omni-Channel World

How important is it for app marketers to analyse ad spends with returns and optimize for the channel or channels they're leveraging? Mobile activities need to be measured through any of the above mentioned ways

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An Exciting Year That 2017 Will Be

Technology and its impact on work, play and life will continue to be central in 2017 as well but three things that will drive change ahead will be data, doing good & creativity

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Whose Logo Is It, Anyway?

Case Study: “The customer’s perception is your reality” — Kate Zabriskie, Customer Experience Consultant

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Taking Indian Cinema To Global Film Festivals

Promotion is key for a film to reach global audiences. The I&B Ministry has selected top international film festivals to market Indian movies

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Top 10 Marketing Ideas for This Holiday Season

With the government's new demonetisation strategy especially, shoppers are also facing a severe cash crunch, and businesses are 'cashing' out on this opportunity

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Diwali Sparkled Again

The gloom of a long, sluggish spell lifted and sales, of niche brands in particular, picked up sharply

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