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Latest Articles in marketing

No More Freebies: India Plans Crackdown On Marketing By Drugmakers

While such rules are common elsewhere in the world and adhered to by large pharmaceutical companies, they are not set in stone in India, where campaigners have long demanded a crackdown on unethical selling practices

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Transitioning From Mass Marketing To Massive Customisation: Sanjiv Mehta, HUL

Digital technology is impacting not just the marketers, but the entire value chain. It is no longer about digital marketing, it’s marketing in a connected world

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Uber India Appoints Sanjay Gupta As Head Of Marketing

With over 15 years of experience in brand and consulting, Sanjay will focus on further strengthening brand Uber in India

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India Largest Supplier Of Online Labour

While Software and technology services was the top sector in India, followed by creative and multimedia; sales and marketing, translation and clerical data entry were also among the sectors that were in demand

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Nissan Appoints New President Of India Operations

Nissan has appointed Thomas Kuehl as president, Nissan India Operations, effective from October 1, 2017.

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Amit Tiwari Joins Havells India As Vice President Marketing

Tiwari was earlier associated with Philips as Director Marketing, Indian Subcontinent – Brand, Communication & Digital

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Chile: The New Tea Bastion for India?

India has been the second largest tea producer of world, in a very strange state of affair it exports only a sixth part of its production.

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Banking On Chatbot

Soon industry will witness new bot development framework called Conversations as a Platform & it will make bots that understand the human voice and use machine learning to answer questions and deliver useful information

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“To Reach 2 Million Stores By 2020”

Danone India managing director Rodrigo Lima tells Ashish Sinha what the company is aiming for

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'Don’t Start With Marketing Plan, Start With Product'

There’s more to the entrepreneur-turned-author Nelofar Currimbhoy, the President of the Shahnaz Husain Group of Companies, than being the daughter of the doyen of beauty entrepreneurship in India

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How Gamification Can Be Used To Grow Consumer Engagement

For the new-age consumers who leverage technology for entertainment and shopping, gamification is a smart tool to engage with them in a way they best prefer. It creates an opportunity to expand the reach through an owned platform

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Case Study: Branded For Life

“Leadership is about taking extreme ownership. It means you alone are responsible for all mishaps. You cannot pass the blame” — Parag Kar VP, Government Affairs, India and South Asia at Qualcomm

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Case Analysis: Focus & Culture

Employees follow a leader’s actions not mere words in a statement

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Case Analysis: Why Trust Is Key

A consistent brand does not emerge from conformist employees

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Case Analysis: Retail Reality

A brand needs to drive business to its store. Just being in a good mall is not enough

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