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Latest Articles in marketing

Why Programmatic Is Leading The Technology Revolution In Marketing

Brands that are able to conquer the complexity of technology and data will emerge victorious

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Mismatch Of Skills Leaves Marketing, Sales Job Vacancies In Hyderabad: Report

Over 38 percent of marketing and sales job openings in Hyderabad remain unfilled after 60 days, according to a survey by job portal Indeed India

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Programmatic Or RTB: Know The Difference To Make A Difference

In marketing and advertising, there is no preset formula for success; the best strategy is the one which suits the purpose of the brand or campaign

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Tata Sky Partners FTheCouch (FTC) Beauty Studio

Tata Sky today launched its interactive service in partnership with FTheCouch (FTC) Beauty Studio, a Suniel Shetty initiative, in Jaipur.

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Identifying Your Consumer Is Half The Battle Won

For a relatively matured sector like mobile handsets which has high penetration, faster replacement cycle and heavy competition, identifying your consumer can be the start point to success

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Build Digital Intuition & Take Risks, Says CA CEO Mike Gregoire

He explained that right choices can assist in taking advantage of new business models, and that CA's "deliberate journey of digital transformation" has had partnerships and collaborations at its core.

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Higher Education Needs To Be Integrated With Evolving Industry: Dr Rupamanjari Ghosh, VC, Shiv Nadar University

Dr. Rupamanjari Ghosh, Vice-Chancellor, Shiv Nadar University opens up to BW Businessworld about the marketing of institutions and improving the employment enhancement

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Five Things To Understand About Your Next Generation Customers

Gartner's research suggests that application leaders should focus on five key differences in the next generation of customers

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We Will Continue To Invest In India

Will Yang, Brand Director, Oppo India, shares the brand’s growth strategy and its journey in India so far

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How Performance Marketing Is Helping Retailers Meet Their Needs

Large multinationals have already adopted this change and are seeing results coming in quicker than they gauged, which is a huge benefit. But, affiliates and retailers need to be well prepared in advance to bring about these changes

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How AI can Drive Retail Sales and Marketing

With a plethora of opportunities, retail serves as a great platform for AI and it’s true the other way round

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The Math Matters

Why today’s marketing leaders need to know the value of data, and be analytically oriented

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3 Misleading Life Insurance Marketing Communications That Are Doing The Rounds

Here's a compilation of the top three most misleading insurance marketing communications that are doing the round these days. As they say in Life Insurance parlance - "Caveat Emptor" or "Let the Buyer Beware!"

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How Can Technology Improve Productivity Of Real Estate Brokers?

Sometimes simple technology interventions can be of immense help for brokers. For instance, true-caller type screen projection with all required details, when a client calls a broker

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How Consumers Buy? Are You Mapping Your Retail Strategy To Consumer Purchase Behaviour?

The markets are changing and so is the way consumers behave and make decisions. Marketers must design a shopping experience where they can win head heart and wallets of the consumers

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