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Latest Articles in marketing

'Education Brands Cannot Be Built Through Marketing Gimmicks'

Nandita Abraham, CEO, Pearl Academy opens up to BW Businessworld about the marketing of institutions and improving the employment enhancement

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What Will Marketing Be In 2025?

Brand building and customer retention are acquiring a whole new meaning. Yet almost all are underprepared for not only the technology upheaval-taking place but also the very pattern of 21st Century life

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Tips To Make A Successful Career In Digital Marketing

India is projected to add half a billion more internet users in the next 5 years, which is increasingly driving companies to turn to digital channels for promotions in a constant endeavor to increase their profits

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Top 4 Content Marketing Trends For 2018: How To Make The Most Of Them

Here are the top five content marketing trends for the year ahead, and the ways in which marketing professionals can make the most of them

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What Are The Best Tactics To Get PR For A Bootstrapped Startup?

Public Relations (PR) is about establishing and maintaining the image of the company in the eyes of the public

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The Consumer & The Idiot Box

Today a big dilemma among marketers is to choose between following the beaten path or the road less travelled

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Marketing Outlook For 2018

Marketers today are rich with data through availability of variety of analytics tools to understand customers

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The 4Ps Hinder Marketing Integration

Integration is clearly in the hands of educators, not practitioners or managers

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Why Programmatic Is Leading The Technology Revolution In Marketing

Brands that are able to conquer the complexity of technology and data will emerge victorious

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Mismatch Of Skills Leaves Marketing, Sales Job Vacancies In Hyderabad: Report

Over 38 percent of marketing and sales job openings in Hyderabad remain unfilled after 60 days, according to a survey by job portal Indeed India

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Programmatic Or RTB: Know The Difference To Make A Difference

In marketing and advertising, there is no preset formula for success; the best strategy is the one which suits the purpose of the brand or campaign

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Tata Sky Partners FTheCouch (FTC) Beauty Studio

Tata Sky today launched its interactive service in partnership with FTheCouch (FTC) Beauty Studio, a Suniel Shetty initiative, in Jaipur.

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Identifying Your Consumer Is Half The Battle Won

For a relatively matured sector like mobile handsets which has high penetration, faster replacement cycle and heavy competition, identifying your consumer can be the start point to success

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Build Digital Intuition & Take Risks, Says CA CEO Mike Gregoire

He explained that right choices can assist in taking advantage of new business models, and that CA's "deliberate journey of digital transformation" has had partnerships and collaborations at its core.

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Higher Education Needs To Be Integrated With Evolving Industry: Dr Rupamanjari Ghosh, VC, Shiv Nadar University

Dr. Rupamanjari Ghosh, Vice-Chancellor, Shiv Nadar University opens up to BW Businessworld about the marketing of institutions and improving the employment enhancement

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