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Latest Articles in marketing

Standpoint: Advertising And Your Business Outcomes

While brands work towards digitising their business, it is imperative to understand the impact of their TV advertising on the digital signals like search volumes, site visits, transactions and app downloads.

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Impromptu: Of Prudence, Pragmatism & Realism

The task was a steep one and the challenges were too many as it was to turnaround both external and internal perception, and the overall stature of the group in the country, in a given period of time.

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Brand You. Who Me?

You have to develop yourself in a way to ensure that you leave a legacy. People will remember you through your actions, your expertise, and the emotional connections that you make.

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Why a Well Designed 360-degree Marketing Strategy is Paramount for MSMEs?

Read how a 360-degree marketing strategy counts for a Necessity and not a Luxury for the MSME’s (Micro Small & Medium Enterprise) in today’s time.

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New Normal Calls For New Strategies, Understanding Marketing Needs In 2020

InMobi report deep dives into top trends based on a survey of senior marketing and media leaders across India and Southeast Asia.

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How Performance Marketing Is Reinventing Marketing ROI?

Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI.

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Consumerism Demystified - Doing Well Is Not The Same As Being Well

Marketing has associated consumerism with images of modernity, freedom and power. Brands have moved way beyond selling products or services, to experiences.

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Rupee Surges 15 Paise To 74.59 Against US Dollar In Early Trade

Foreign institutional investors were net buyers in the capital market as they purchased shares worth Rs 2,265.88 crore on Tuesday, according to provisional exchange data.

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Chinese Companies Take Record 50% Of Global Equity Raising In First Half Of 2020

Chinese groups still managed to raise $1.7 billion through New York IPOs during 2020's coronavirus-hit first half, versus $3.42 billion in January-June last year.

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United In Colors

Today customers want to see the brands making an impact on issues they already care about and to take their social action beyond the #Hashtag world.

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The Internet Changed Marketing From A Military Parade To A Dance Floor!

Organizations are exploring advanced analytics, AI, cloud computing, and the internet of things. But they are also learning that these technologies aren’t a substitute for the bonds we share as humans.

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Marketing And Branding Beyond COVID-19: A South East Asian Perspective

Going forward given the dramatic shift in consumer psychology and as the purchasing power of consumer plummets, the very scope of marketing and branding would be essentially limited to providing food for the masses.

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The 6Ps of Personal Branding During COVID-19

Let’s begin by understanding the trends shaping our world currently, the challenges from COVID-19 and approaches to manage our personal and professional selves – in essence, our personal brands.

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FM Nirmala Sitharaman Inaugurates Rupee Dollar Derivatives Trading On BSE

Trading volumes on India INX have been growing phenomenally ever since the exchange commenced trading activities in January 2017.

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Marketing In The Times Of COVID–19

it is essential to engage people with emotional & relevant content in these testing times and finally engage them through email marketing as they too want to know what their brand can do for them in these difficult times.

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