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Latest Articles in marketing

Creating A Marketing Mix? Don’t Forget These Essentials

The simplest answer is that they are the essentials which when aligned properly leads to customer retention.

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Can General Elections Steal IPL’s Thunder?

India’s biggest jamborees, IPL and general elections, have clashed this year. Although the IPL season overlapped with the polls earlier in 2009 and 2014 as well, a direct clash was averted with the organisers deciding to shift the league overseas

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Fooling Around Is Fine, But Avoid Being Foolhardy

From an marketing ROI point of view let the straight faced bean counters too have a hearty laugh at least once every year

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Customer Centricity

Decisions with regard to all functions can be taken keeping the customer in mind and that provides a long term perspective

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5 Things In Marketing That Will Evolve In 2019

2019 will be interesting as brands keep learning marketing, now is both the irreplaceable and effortless bond between sophisticated next gen technology and old school human emotions

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FB’s Guide On How To Create Videos With Stills For Ads

Create to convert is an easy framework to add lightweight motion to still images to make effective DR ads

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The Need To Become A National Brand May Not Be The Best Approach

India’s regional markets have huge potential each market has a huge population, the key is that each of the markets / states in India is quite large often 50 -120 million in size

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RICS Appoint Aroon Kumar As Director Of Marketing & Corporate Affairs For South Asia

Aroon will be responsible for creating and positioning a favourable public image for the organization and will be responsible for designing marketing strategies

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Back To The Basics

The digital marketing bubble has burst. It’s time to return to the real brand story says Prateek Chatterjee, Senior VP, Corporate Communications & Marketing, NIIT Limited.

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The Role Of Vernacular Content In Digital Marketing

The time is just right for a digital revolution first hand and making the most of this opportunity of accessibility

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Indian Brands Need To Look Beyond Customer Satisfaction

BW Businessworld organised a roundtable with industry experts discussing on the revenue growth as a factor driving the push towards customer experience

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Reinventing The CMO By Activating Brave

The new anatomy of growth in a brave new world. And possibly the redemption for the CMO

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Mr CEO Don’t Wait For The Dust To Settle!

While there is no one magic bullet that’s effective across sectors & functions, leaders who adhere to the following five ‘Keys’ stand the best chance of staying on top by reinventing themselves to keep with the ‘new normal

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Benefits Of Using Chat Marketing Communication

The best part of using live chat conversations for customer interaction is the higher satisfaction level ensured by this strategy

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Marketing Location: New Trend In 2018

Targeting the right consumer at the right time and at the right place strongly establishes the company's belief in the impulsiveness of consumers

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