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Latest Articles in marketing

The Tyranny Of Scale

Human to human interface has been the touchstone of relationships through the centuries and the challenge is how to grow without losing it.

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Big Data, Big Chasm

Digital transformation creates new possibilities for an organization be it innovations in products and services, better ways of working, and enabling nimble organizational models. But, often, a digital transformation fails because organizations focus solely on technology and are inattentive to data quality, people and processes.

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Five Things That Mutual Fund Investors Must Do Now

With the recovery more or less fully priced in, investors remain as confused as ever. If this situation sounds like your own, here are five things for you to do (or not do!) right now.

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Dark Roast Double Shot: Traversing Beyond Problem-Solving

The thought that problem-solving and opportunity-optimising are entirely different ways of growing businesses stayed with me. Over the years, I have realised its wisdom and powerful influence.

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A Letter From The Future

Thanks to common data culture, the tyranny of this brand collectivism disappeared. In 2040, 0.5% share of the market became the minimum value share required to be eligible for existence as a discrete data unit. Even till then the brand‘s performance standards were legally tied to your microchips requirement assessments. You could opt in but not dictate.

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Product Placement & Celebrities - “Caution” Or “Currency”?

Can the celebrities have change of heart or even ideology, when they grow larger in stature and have more fan-following ? Will they have to explain their change of position ? Who are they answerable to ?

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Cadila, Bayer Extend JV Partnership For Three Years

The spirit of partnership in this joint venture has all been about channelling the core strengths of both Zydus and Bayer for the benefit of the patients

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Father's Day 2021: How E-Commerce Treats It

To make this day more memorable and countable for father's everyone is searching for gifts to surprise their father's and father figures.

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Idi Amin Briefs & Loud Insecurities

So why do we see pretentious language, buzz words and Idi Amin briefs? The answer probably lies in what the Godfather, Don Corleone said; confidence is silent, insecurities are loud.

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Social Forum That Teaches Stock Trading

StockGro Founder Ajay Lakhotia explains the raison d’etre of the social commerce platform for sharing stock trading ideas

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The Pursuit Of Sameness

As marketers, we are worshipers at the altars of commerce. The pursuit of sameness and building an immortal brand is probably the closest we will ever get to building a cathedral.

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A Heady Cocktail Of Success

Growth numbers in India were a challenge for most alcohol companies in 2020 but India continues to be an important market for Diageo. C

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“Build For Volatility”

The role of marketing has grown beyond its conventional definition. It has evolved and widened to offer continuous and ongoing sup- port through- out the customer lifecycle, rather than just sporadic interventions at key lifecycle stages.

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“Be A Customer Champion”

The person is empowered to ensure that the company rallies around all relevant stakeholders, internal and external, as one, to convert insights to experiences that deliver and delight, across all touchpoints.

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“Little Bit Marketing In Everything”

Consistent feedback from the consumers and analysis of the behaviour has become crucial, and with digital channels, marketers have the liberty to fine-tune marketing messages based on observed behaviour.

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