Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in marketing

Consumerism Demystified - Doing Well Is Not The Same As Being Well

Marketing has associated consumerism with images of modernity, freedom and power. Brands have moved way beyond selling products or services, to experiences.

Read More

Rupee Surges 15 Paise To 74.59 Against US Dollar In Early Trade

Foreign institutional investors were net buyers in the capital market as they purchased shares worth Rs 2,265.88 crore on Tuesday, according to provisional exchange data.

Read More

Chinese Companies Take Record 50% Of Global Equity Raising In First Half Of 2020

Chinese groups still managed to raise $1.7 billion through New York IPOs during 2020's coronavirus-hit first half, versus $3.42 billion in January-June last year.

Read More

United In Colors

Today customers want to see the brands making an impact on issues they already care about and to take their social action beyond the #Hashtag world.

Read More

The Internet Changed Marketing From A Military Parade To A Dance Floor!

Organizations are exploring advanced analytics, AI, cloud computing, and the internet of things. But they are also learning that these technologies aren’t a substitute for the bonds we share as humans.

Read More

Marketing And Branding Beyond COVID-19: A South East Asian Perspective

Going forward given the dramatic shift in consumer psychology and as the purchasing power of consumer plummets, the very scope of marketing and branding would be essentially limited to providing food for the masses.

Read More

The 6Ps of Personal Branding During COVID-19

Let’s begin by understanding the trends shaping our world currently, the challenges from COVID-19 and approaches to manage our personal and professional selves – in essence, our personal brands.

Read More

FM Nirmala Sitharaman Inaugurates Rupee Dollar Derivatives Trading On BSE

Trading volumes on India INX have been growing phenomenally ever since the exchange commenced trading activities in January 2017.

Read More

Marketing In The Times Of COVID–19

it is essential to engage people with emotional & relevant content in these testing times and finally engage them through email marketing as they too want to know what their brand can do for them in these difficult times.

Read More

MDI To Host Annual Marketing Conclave MarQConnect

The conclave this year is set to host speakers with expertise in the field of marketing from big brands who will be enlightening young to-be-marketeers.

Read More

The Human Connection

Building socially and human-conscious enterprises will be the focus of business in 2020.

Read More

Elephants Can Dance

Amidst the gloom, WPP’s India story was a standout. At 12 per cent, the country was the fastest growing in the WPP stable.

Read More

Creating A Marketing Mix? Don’t Forget These Essentials

The simplest answer is that they are the essentials which when aligned properly leads to customer retention.

Read More

Can General Elections Steal IPL’s Thunder?

India’s biggest jamborees, IPL and general elections, have clashed this year. Although the IPL season overlapped with the polls earlier in 2009 and 2014 as well, a direct clash was averted with the organisers deciding to shift the league overseas

Read More

Fooling Around Is Fine, But Avoid Being Foolhardy

From an marketing ROI point of view let the straight faced bean counters too have a hearty laugh at least once every year

Read More