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Latest Articles in marketing

Scool.Buzz wins a spot in the Coveted Indian Content Leadership League in the first year of its operations

Scool.Buzz wins a spot in the Coveted Indian Content Leadership League in the first year of its operations

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Brand Conversations: Nostalgia Marketing Now for Brands!

Presenting 5 tangible strategic guidelines for specific categories that establish how exploring Nostalgia Marketing Now could be viable:

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Offshore Development: A Guide To Maximizing Productivity While Keeping Costs Low

Transparent communication and setting up expectations should be taken care of during the initial stages of hiring offshore developers or teams.

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Marketing is the New Sales

With the adoption of new-age technologies, digital integration, and reinventing marketing communications, it has become easier to determine how marketing is contributing to sales.

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Chiratae Ventures Invests In Weinnovate Biosolutions As Part Of Their Deeptech Innovators Program

DeepTech Innovators program by Chiratae Ventures is the 6th edition consolidating all the previous programs for the seed and early-stage start-ups with a focus on solving real, major problems through deep-technology across sectors.

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Standpoint: Advertising And Your Business Outcomes

While brands work towards digitising their business, it is imperative to understand the impact of their TV advertising on the digital signals like search volumes, site visits, transactions and app downloads.

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Impromptu: Of Prudence, Pragmatism & Realism

The task was a steep one and the challenges were too many as it was to turnaround both external and internal perception, and the overall stature of the group in the country, in a given period of time.

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Brand You. Who Me?

You have to develop yourself in a way to ensure that you leave a legacy. People will remember you through your actions, your expertise, and the emotional connections that you make.

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Why a Well Designed 360-degree Marketing Strategy is Paramount for MSMEs?

Read how a 360-degree marketing strategy counts for a Necessity and not a Luxury for the MSME’s (Micro Small & Medium Enterprise) in today’s time.

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New Normal Calls For New Strategies, Understanding Marketing Needs In 2020

InMobi report deep dives into top trends based on a survey of senior marketing and media leaders across India and Southeast Asia.

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How Performance Marketing Is Reinventing Marketing ROI?

Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI.

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Consumerism Demystified - Doing Well Is Not The Same As Being Well

Marketing has associated consumerism with images of modernity, freedom and power. Brands have moved way beyond selling products or services, to experiences.

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Rupee Surges 15 Paise To 74.59 Against US Dollar In Early Trade

Foreign institutional investors were net buyers in the capital market as they purchased shares worth Rs 2,265.88 crore on Tuesday, according to provisional exchange data.

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Chinese Companies Take Record 50% Of Global Equity Raising In First Half Of 2020

Chinese groups still managed to raise $1.7 billion through New York IPOs during 2020's coronavirus-hit first half, versus $3.42 billion in January-June last year.

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United In Colors

Today customers want to see the brands making an impact on issues they already care about and to take their social action beyond the #Hashtag world.

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