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Latest Articles in marketing

Corporate ‘Double-hatting’ Could Be Dual-Faced Behaviour!

Critical assessment of dual roles that promoters play, in being the major shareholder / chairperson of the Board as well as being the Chief executive, has ramifications in understanding governance issues, including related party transactions.

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Are you skeptical about the rising Market? Look at the future clearly with an ear on the ground

If you are concerned about the rising Sensex and are worried that the future does not hold much promise in the immediate future read on.

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The “Band, Baaja, Baaraat” Problem

Apart from the knowledge gained, it ensures that you remain empathetic to the needs of your business and your colleagues. And consequently, your marketing efforts will go beyond just Band Baaja Baraat.

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Brand Bonding In A Time Of Displacement

Therefore, in a changing world with displacement, scope is more important than scale. If the brand has value in the lives of consumers when the community is feeling this displacement, eventually it will gain scale and stand to benefit.

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Consumer Durables Industry To See Greater Innovation In The New Normal

The exposure to global technologies and lifestyle has created a perception shift, and consumer durables are no longer viewed as utility products, but rather an extension of one’s personality.

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Lessons From A Crooked Water Tower

This anecdote holds valuable lessons for us; marketing and advertising professionals.

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Brought Hygiene Home To All

A new leadership took the home hygiene products company to new heights, by breaking into new grounds

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Vision 2021: Enabling E-Commerce For Holistic & Inclusive Growth

E-commerce emerged as the point of convergence for both consumers and sellers by reviving demand and effectively meeting the gap between demand and supply.

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Here's how Glassto India is revolutionising its industry

Here's how Glassto India is revolutionising its industry

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Year Of Promises And Challenge

The pandemic inflicted year of 2020 be­came a watershed with the liberalisation of agro-marketing being unleashed with a bang, first by way of ordinances and then by Acts in the midst of lockdowns in different phases.

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How New-Age Brands Are Harnessing The Power Of Influencer Marketing Through AI-Driven Platforms

Over 95 million pictures are posted on social media platforms such as Instagram each day, giving the audience an abundance of content, making it imperative for brands to ensure that their campaigns don’t get lost in the sea of content.

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The Comforts Of Herding

Every consumer decision is essentially a spontaneous, emotional, unthinking, impulsive decision. The process leading to it may be interspersed by a logical, rational, measured, comparative input but nevertheless, it is the servant, not the master.

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Influencer Marketing: An Important Communication Strategy For The Brand

An influencer or blogger world was confined to industries like fashion and lifestyle but as the reach of digital penetration increased, influencer marketing took a leap and started influencing a wide variety of customer base.

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A Good Leader Is Not Being Delegated But Empowering Others, says Sunil Gupta

Delegation and Empowerment are very different where delegation is aligning them to do your job and empowering is aligning them to do their jobs

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Scool.Buzz wins a spot in the Coveted Indian Content Leadership League in the first year of its operations

Scool.Buzz wins a spot in the Coveted Indian Content Leadership League in the first year of its operations

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