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Latest Articles in marketing

Marketing Location: New Trend In 2018

Targeting the right consumer at the right time and at the right place strongly establishes the company's belief in the impulsiveness of consumers

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Free Marketing Tools For Your Start-up

Being an entrepreneur, marketing is close to your heart. You want your start-up to get as much visibility as possible. You have the craziest ideas that you think will hack the business growth. However, your challenge is the lack of funds. This article is an effort to mitigate a portion of your challenges by enlisting all free and frugal marketing tools that you can leverage to drive your creative ideas

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Evolution Of The Digital Era: Future Of Marketing

With digital content and technology trends on the rise, the scope of various brands and industries to engage and connect with their target audience is boundless

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Teradata Day 3: The Future Of Marketing Is Data-driven

Professor Andrew Stephen, Oxford University took to the Teradata Universe EMEA stage in London on the closing day to remind businesses of four key points their marketing strategies should consist of

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How Artificial Intelligence Is Playing Role In Transforming Small And Medium Businesses?

AI can help entrepreneurs and small business owners create lean and successful operations by applying AI technology to their sales, marketing, customer service

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'Education Brands Cannot Be Built Through Marketing Gimmicks'

Nandita Abraham, CEO, Pearl Academy opens up to BW Businessworld about the marketing of institutions and improving the employment enhancement

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What Will Marketing Be In 2025?

Brand building and customer retention are acquiring a whole new meaning. Yet almost all are underprepared for not only the technology upheaval-taking place but also the very pattern of 21st Century life

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Tips To Make A Successful Career In Digital Marketing

India is projected to add half a billion more internet users in the next 5 years, which is increasingly driving companies to turn to digital channels for promotions in a constant endeavor to increase their profits

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Top 4 Content Marketing Trends For 2018: How To Make The Most Of Them

Here are the top five content marketing trends for the year ahead, and the ways in which marketing professionals can make the most of them

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What Are The Best Tactics To Get PR For A Bootstrapped Startup?

Public Relations (PR) is about establishing and maintaining the image of the company in the eyes of the public

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The Consumer & The Idiot Box

Today a big dilemma among marketers is to choose between following the beaten path or the road less travelled

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Marketing Outlook For 2018

Marketers today are rich with data through availability of variety of analytics tools to understand customers

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The 4Ps Hinder Marketing Integration

Integration is clearly in the hands of educators, not practitioners or managers

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Why Programmatic Is Leading The Technology Revolution In Marketing

Brands that are able to conquer the complexity of technology and data will emerge victorious

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Mismatch Of Skills Leaves Marketing, Sales Job Vacancies In Hyderabad: Report

Over 38 percent of marketing and sales job openings in Hyderabad remain unfilled after 60 days, according to a survey by job portal Indeed India

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