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Latest Articles in marketing

5 Things In Marketing That Will Evolve In 2019

2019 will be interesting as brands keep learning marketing, now is both the irreplaceable and effortless bond between sophisticated next gen technology and old school human emotions

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FB’s Guide On How To Create Videos With Stills For Ads

Create to convert is an easy framework to add lightweight motion to still images to make effective DR ads

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The Need To Become A National Brand May Not Be The Best Approach

India’s regional markets have huge potential each market has a huge population, the key is that each of the markets / states in India is quite large often 50 -120 million in size

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RICS Appoint Aroon Kumar As Director Of Marketing & Corporate Affairs For South Asia

Aroon will be responsible for creating and positioning a favourable public image for the organization and will be responsible for designing marketing strategies

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Back To The Basics

The digital marketing bubble has burst. It’s time to return to the real brand story says Prateek Chatterjee, Senior VP, Corporate Communications & Marketing, NIIT Limited.

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The Role Of Vernacular Content In Digital Marketing

The time is just right for a digital revolution first hand and making the most of this opportunity of accessibility

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Indian Brands Need To Look Beyond Customer Satisfaction

BW Businessworld organised a roundtable with industry experts discussing on the revenue growth as a factor driving the push towards customer experience

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Reinventing The CMO By Activating Brave

The new anatomy of growth in a brave new world. And possibly the redemption for the CMO

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Mr CEO Don’t Wait For The Dust To Settle!

While there is no one magic bullet that’s effective across sectors & functions, leaders who adhere to the following five ‘Keys’ stand the best chance of staying on top by reinventing themselves to keep with the ‘new normal

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Benefits Of Using Chat Marketing Communication

The best part of using live chat conversations for customer interaction is the higher satisfaction level ensured by this strategy

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Marketing Location: New Trend In 2018

Targeting the right consumer at the right time and at the right place strongly establishes the company's belief in the impulsiveness of consumers

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Free Marketing Tools For Your Start-up

Being an entrepreneur, marketing is close to your heart. You want your start-up to get as much visibility as possible. You have the craziest ideas that you think will hack the business growth. However, your challenge is the lack of funds. This article is an effort to mitigate a portion of your challenges by enlisting all free and frugal marketing tools that you can leverage to drive your creative ideas

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Evolution Of The Digital Era: Future Of Marketing

With digital content and technology trends on the rise, the scope of various brands and industries to engage and connect with their target audience is boundless

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Teradata Day 3: The Future Of Marketing Is Data-driven

Professor Andrew Stephen, Oxford University took to the Teradata Universe EMEA stage in London on the closing day to remind businesses of four key points their marketing strategies should consist of

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How Artificial Intelligence Is Playing Role In Transforming Small And Medium Businesses?

AI can help entrepreneurs and small business owners create lean and successful operations by applying AI technology to their sales, marketing, customer service

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