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Latest Articles in marketers

Covid Tunnel Is Only A Filter: Learnings & Opportunities From 2020

Specific business categories like E-learning or E medicine that many thought would take some-time to be mainstreamed have been adapted to, in no time.

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Here's A Pro-Tip To Marketers: Be Sens(e)ible

The fascinating field of sensory marketing has much to contribute to businesses as well as consumers.

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How Car Windows Will Become An Interactive & Experience-Oriented Channel For B2B Marketers

If you are thinking that in-car experience is only for passengers and B2C advertisers, then think again. It has tremendous opportunities for our community of B2B marketing professionals too. Here’s why we should start digging deep, especially now

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Marketers Must Navigate The Extreme Nature Of Customer Attention: Amish Tripathi

The author of the Shiva Trilogy and Ram Chandra series says technology has been both a boon and bane for marketers

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Why Start-Ups Fail: A Marketers Perspective

For every successful entrepreneur who makes it big, there are literally thousands who have fallen by the wayside. India may well be a growing hub of innovation and enterprise but that doesn’t mean it’s rising number of entrepreneurs are guaranteed success

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The Music Metaphor

In good branding, one can be tethered to an identity and yet indulge in creativity. However, too often brand owners themselves get tired of their own brand ad campaign (or logo) and force their agency to change even when the proposition has not been adequately registered

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Nooring: A Good Crisis Is Almost Wasted

Demonetisation, for all its pros, was a tough time for all, and a great opportunity nonetheless. But did marketers make the most of it?

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